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EVENT DETAILS |
Account-based marketing (ABM) has the promise to become powerful tools in B2B. It offers marketers the opportunity to be more personable & contextually relevant, leading to better ROI. But as with anything new, understanding exactly how to implement it effectively can be daunting.
You're invited to join us for an exclusive session at gyro as we take a deep dive into the brave new world of ABM: what is it, what does it promise, what are its limitations & how can we make it more human?
Event Speakers
Gordon YoungEditor-in-Chief & Co-FounderThe Drum
Keith ReynoldsFounder & Managing DirectorPubli.io.Programming ChairAMA New York
Keith is a marketing veteran & industry thought leader with deep technology roots. He's been on the leading edge of digital marketing for almost 30 years, beginning as thefirst IBM Collegiate Rep introducing the PS/2 brand on college campuses around the country & ultimately building a reporting system for the program. He has since worked ondigital marketing, sales & demand generation programs with category leaders including, Apple, Kodak, & Vodafone, & launched several technology start-ups.
Georgia BradleyVP of Strategygyro
TICKET PRICING:
General Attendees: $35
Current Members of AMA New York: $20
Food & drinks will be served.
Ticket sales will end at 10 AM on Monday, October 1st. No on-site registration will be available.
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