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EVENT DETAILS |
ABOUT THE TALK: Workshops are a content strategy staple. They help us explore chaos & make sense of it. They help us uncover the unknown, & test assumptions about what we think we know. They help us develop creative ideas, & stress test whether theyll actually work. They help us win stakeholders over & turn critics into supporters. But how can we ensure that our workshops will actually work?
In this session, well explore activities, frameworks, exercises, approaches, tips, & tricks tried & tested by a community of content strategists to uncover what really works to get the most out of a workshop.
In this session, youll learn: - A whole bundle of exercises, activities, tools, & approaches that you can take away & immediately start using in your workshops - Processes for planning workshops, defining your objectives for them, & designing activities to help you get what you need - Smart & sneaky tricks & tips for using workshops to build on your stakeholder engagement activities & make them feel valued & great about their input, & confident in your next steps
ABOUT TRACY: Tracy Playle is the chief content strategist for U.K.-based content strategy consultancy Pickle Jar Communications.
After spending her early career working at the University of Warwick in a range of communications, content, & digital planning roles, Tracy set up her own consultancy in 2007. Since then, she has advised over 160 organizations in 25 countries on how to plan, create, distribute, & manage compelling & effective content. More recently, she began coaching budding content strategists & senior leaders who want to embed a more strategic approach to content management in their organizations.
Tracy is an enthusiastic, award-winning speaker & is invited to speak at conferences around the world. She is also founder of the ContentEd conference, serving the European education sector, & author of The Connected Campus: Creating a content strategy to drive engagement with your university.
She lives in the northeast of England with her dog, Scout.
SCHEDULE: 6:30pm 7pm: Meet & mingle, drinks 7pm 7:45pm : Tracy's presentation 7:45pm 8pm: Q&A
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