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With Tracy Playle (Chief Content Strategist, Pickle Jar Communications).
Thu, Oct 24, 2019 @ 06:30 PM   FREE   Huge, 45 Main St, 3rd Fl
 
     
 
 
              

      
 
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EVENT DETAILS
ABOUT THE TALK:
Workshops are a content strategy staple. They help us explore chaos & make sense of it. They help us uncover the unknown, & test assumptions about what we think we know. They help us develop creative ideas, & stress test whether theyll actually work. They help us win stakeholders over & turn critics into supporters. But how can we ensure that our workshops will actually work?

In this session, well explore activities, frameworks, exercises, approaches, tips, & tricks tried & tested by a community of content strategists to uncover what really works to get the most out of a workshop.

In this session, youll learn:
- A whole bundle of exercises, activities, tools, & approaches that you can take away & immediately start using in your workshops
- Processes for planning workshops, defining your objectives for them, & designing activities to help you get what you need
- Smart & sneaky tricks & tips for using workshops to build on your stakeholder engagement activities & make them feel valued & great about their input, & confident in your next steps

ABOUT TRACY:
Tracy Playle is the chief content strategist for U.K.-based content strategy consultancy Pickle Jar Communications.

After spending her early career working at the University of Warwick in a range of communications, content, & digital planning roles, Tracy set up her own consultancy in 2007. Since then, she has advised over 160 organizations in 25 countries on how to plan, create, distribute, & manage compelling & effective content. More recently, she began coaching budding content strategists & senior leaders who want to embed a more strategic approach to content management in their organizations.

Tracy is an enthusiastic, award-winning speaker & is invited to speak at conferences around the world. She is also founder of the ContentEd conference, serving the European education sector, & author of The Connected Campus: Creating a content strategy to drive engagement with your university.

She lives in the northeast of England with her dog, Scout.

SCHEDULE:
6:30pm 7pm: Meet & mingle, drinks
7pm 7:45pm : Tracy's presentation
7:45pm 8pm: Q&A

 
 
 
 
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