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EVENT DETAILS |
You now know the influencers you want to work with but how do you activate influencer marketing most effectively to deliver the ROI?
We're partnering with Takumi to discuss the future of influencer marketing. As spend towards influencers increase, what are the strategies major brands are implementing to rise above the clutter & make the greatest impact? We'll cover:
True measures of ROI
Innovation in Influencer Marketing
Micro vs Large-scale Influencers
We'll end the evening with DJ Waichi Yeung, networking & drinks by Sixpoint.
Agenda...
6:15PM - Arrival, Drinks & Networking
7:00PM - Introduction to Takumi
7:15PM - "Sphere of Influence(r)" Panel discussionPresented byTakumi
7:50PM - Audience Q&A
8:00PM - Drinks, Networking & Drinks by Sixpoint w/ music from DJ Waichi Yeung
Presenters...
Adam Sven' Williams (Moderator)
CRO, Takumi
Adam (Sven) has over 18 years of media experience & 7 of those were with Spotify. He was the 4th person in the UK to join Spotify & for the last 3.5 years at Spotify he was the UK, Benelux & Ireland MD. Sven then decided to leave to launch his own business called Words Won't Do, a personalised video platform. That business is still going strong but he decided to leap into the rapidly growing Influencer marketing space & that is where he joined Takumi as Chief Revenue Officer at the start of 2018. Sven's main focus is to drive Takumi's revenue strategy across all markets (UK, Germany, US) & to find new revenue streams to keep Takumi as the market leading Instagram influencer platform.
David Solomito
Vice President of Marketing, KAYAK & OpenTable
David is Vice President of Marketing for KAYAK & OpenTable & leads integrated marketing, advertising, content, social & design efforts for both brands in North America. Prior to KAYAK, David was Account Director at KBS (now Forsman & Bodenfors) where he drove various parts of the BMW business including several global campaigns & the launch of their first all-electric vehicle. Before his experience at KBS, David worked in the marketing partnerships group at the National Basketball Association, running integrated marketing efforts with brands including Adidas, Gatorade & EA Sports. He has a B.S. in Business with an emphasis in Marketing from the University of Colorado at Boulder.
Tamara Peterson
Lifestyle Influencer, Instagram
Bio coming soon.
Jeremiah Rosen
CEO, Sundae
Jeremiah is the CEO of Sundae, the performance-driven influencer marketing agency borne out of famous creative agency 72andSunny. Since joining Sundae in 2018, Jeremiah has applied a ground-breaking, performance-based approach to the influencer space that's moving the needle for brands, including Allstate, Circle K, General Mills & LG. From 2006 to 2016, Jeremiah was the President of Campfire, the highly-awarded transmedia storytelling, digital innovation, & branded content agency founded by the makers ofThe Blair Witch Projectand twice-named "Small Agency of the Year. Under Jeremiah's leadership, Campfire deployed transformational marketing programs that created meaningful results for clients, including Diageo, Harley-Davidson, HBO, Infiniti, Showtime, Snapple, Verizon & Warner Bros. In 2014, he led the sale of the agency to SapientNitro (now Publicis.Sapient). A renowned marketing industry expert, Jeremiah has been published & quoted inThe New York Times, The Financial Times, Digiday, Adweek, PSFK, MashableandMediapost. Jeremiah has a J.D. from Syracuse College of Law, an M.A. in Advertising from the Newhouse School of Communications at SU, & a B.A. from Dickinson College in Carlisle, PA.
Finian Sedgwick
Customer Activation Manager, Pernod Ricard
Bio coming soon.
Emily Anadu
Director of Product Marketing, Nike SNKRS
Bio coming soon.
Vanessa Freeman (Moderator)
Anchor/Host, Cheddar | Cheddar Big News
Bio coming soon.
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Event Sponsored By...
Takumi is a leading Instagram influencer marketing platform designed to maximise opportunities for creators & give brands & agencies access to the best creative talent, & their online communities.
Headquartered in the UK, Takumi has offices in London, Reykjavik, Berlin & New York & employs 32 people. It was founded in 2015 by Solberg Audunsson, Mats Stigzelius & Gummi Eggertsson.
Takumi works with over 4,000 influencers, & is trusted to manage influencer relationships & deliver impactful Instagram campaigns for some of the world's biggest agencies & brands, including Nike, Pernod Ricard, Procter & Gamble. The platform is taking a lead in the industry alongside regulatory bodies to uphold advertising standards & combat influencer fraud.
Drinks By...
Event Organized By...
Digital DUMBO produces live events, conferences, content, & custom experiences that connect companies & brands with our community of digital tastemakers, talent, & executives.
Digital DUMBO started in 2009 as a social gathering for innovative companies in the DUMBO (Down Under the Manhattan Bridge Overpass) neighborhood of Brooklyn, a six-block area with over 100 media & technology companies. We've since hosted events in some of the world's most innovative cities.
With over 15,000 members, Digital DUMBO is one of the fastest growing digital communities in the world.
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The Venue - Prolific Interactive
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