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EVENT DETAILS |
The Future Commerce Initiative:
The complexity of retailing has escalated dramatically for leadership teams.The world of retailis rapidly formalizing & fragmenting into several new business models at the same time. The result is a new retail world populated with at least three generations: G1 (traditional trade), G2 (the 'Walmart' generation), & G3 (the Amazon or 'digital platform' generation). Knowing how to allocate capital, capabilities & people even in the current context (G2/G3) requires tremendous foresight & commitment. However, the largest digital platforms (Amazon, Alibaba, JD, WMT & others) & retailers have already begun to reveal their next evolution/strategy. We have simply labeled this 'Generation 4' retail.
In this session, World renowned Industry Expert Dan O'Connor will discuss Generation 4 & what you need to do now to re-scale your brand & business, re-skill your workforce & understand the capabilities needed for the future, including:
The Coming Platform Evolution
Migration from Marketplaces to Platforms
High Density Retail - Convenience Redefined
Last Mile Delivery Networks - Monetization, activation & user generated content
Performance Marketing - with spend occurring closer to conversion
Retail as a Service (RaaS)
Unified Data & Analytics including Artificial Intelligence tools
Leveraging the store as a customer acquisition tool (offline to online) ?
And More
Dan is currently the CEO of the Future Commerce Initiative & Executive in Residence at The Harvard Business School.
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