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EVENT DETAILS |
** Disclaimer: Click Attend the Event' to get notified with the direct link to the livestream **
No one becomes a good Product Manager in a day. But we help you look inside the minds of great PMs to understand the mindset that makes them succeed. Because Product Management isn't just a role, it's a worldview, a set of skills that guide the way you think, & most importantly: lead.
Main takeaways:
- The first task of any PM breaking into the Enterprise World is to understand that unlike with Consumer products, you usually have a user & a customer, & they can be different people.
- When selling an Enterprise product, your mission is not only to delight the end-users in the organizations you serve, but firstly to convince their IT Admins or whoever holds the software purchasing power in those organizations to buy your product.
- When validating or testing a new product or feature idea, it is tricky to overcome Agreement Bias from customers to distinguish between good & bad ideas. Asking customers, "Do you think this would be valuable to your organization? may not give you the data you need to prioritize your investments.
- If you know what questions to ask, & use a proven method of asking subsequently specific questions to 5-6 potential customers, you can get a good sense of the appeal or willingness to pay for a product or feature idea.
Meet the Speaker: Georges Krinker
George has worked at Microsoft for 7+ years in various roles with different responsibilities. Currently, he is a Senior Program Manager.
View Speaker's Full Profile (https://bit.ly/39O6kGx)
The content of this event is for educational purposes only & does not include any specific facts of the presenter's current or previous company. The opinions expressed in this event are solely those of the presenter based on personal experiences & do not reflect those of the company the presenter works for.
Get the FREE Product Book (https://prdct.school/2N303Og) & check out our curated list of free Product Management resources here (https://prdct.school/3rEXjWt)
Product School (http://bit.ly/2TqhCZ1) is the global leader in Product Management training with a community of over one million product professionals. Our certificates are the most industry-recognized credentials by employers hiring product managers. All of our instructors are senior-level Product Managers working at top Silicon Valley companies including Google, Facebook, Netflix, Airbnb, PayPal, Uber, & Amazon.
Disclaimer: by registering for this event I agree to receive email communications from Product School & all sponsor brands.
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