Launching version one products can be an intense & challenging experience for design & marketing teams, but with some thoughtful planning you can reduce risk & provide your team with a strategy designed to manage delivery timelines, customer & business goals, & stakeholder expectations. By keeping a pulse on the development process & product narrative, your launch will be easier to manage & less stressful overall. It will also set up your product for success, which leads to greater success for your team & company.
Let's get together to discuss how we've worked on product launches & examine how designers, managers & marketers have been known to work together to succeed (or fail) at launching version one products. During the event a presentation will be used to steer the conversation.
Our conversation will kick off around 6:45pm & continue until 8:15pm or 8:30pm, followed by a reception for networking & meeting new friends. Refreshments will be provided, compliments of our sponsor:
Animoto!
http://animoto.com
-
Meet Our Guest Moderator:
Jonathan Lai
Product Manager
Formerly at Compass / Founder of Tribe of Five
https://mindtheproduct.com/2018/06/the-art-of-the-side-hustle-by-jonathan-lai/
Jonathan Lai believes that aspiring & experienced PM's should have a side hustle outside of their day jobs. He is the founder of Tribe of Five (http://www.tribefive.me/), an organization that believes that a daily dose of accountability is the perfect catalyst that can help one make progress on their goals. Formerly a Product Manager at Compass, Jonathan worked on product teams in collaboration with realty brokers dedicated to reshaping the home-buying process. Jonathan also studied Computer Engineering & Electrical Engineering at North Carolina State University.
-
Meet Our Guest Panelists:
Alana Mariano
UX Designer
Formerly at armchair studio
https://linkedin.com/in/alanamariano/
Alana Mariano is a lead UX designer, art director & consultant who combines over a decade of experience in startups, design agencies & creative studios. Alana started her career as a Web Designer for the University of Chicago Medicine & relocated to New York City where she continued working with a variety of clients such as: Pampers, L'oreal, Scholastic, Playskool, & several other consumer brands. Alana also studied eCommerce Technologies & Graphic Design at DePaul University.
-
Paul Yokota
Director of Product Management
Animoto
https://mindtheproduct.com/2017/03/launching-products-paul-yokota/
Paul Yokota's ability to understand the implications of launching version one products helped elevate core strategies to Animotos Marketing Video Builder. Paul started his career at Mixbook as a product manager for Mosaic, a mobile app for creating photobooks. Then he was Senior Product Manager for Animoto, a company dedicated to giving people an easy way to create professional videos. Now as Director of Product Mangement, Paul ensures that assessing opportunities, exploring solutions & then evaluating impact are among their core practices when building & launching products. Paul also studied Public Relations at San Jos State University.
-
Eric Menzie
Director of Product
IHS Markit
https://mindtheproduct.com/2017/05/enterprise-user-buy-in/
Eric is the Global Head of Product of the "Evaluation" application at IHS Markit, a global leader in analytics & solutions for markets & industries that drive our global economies. Eric started his product career at JPMorgan Chase where he worked on cross-functional teams on the development of brokerage technology services & trading platforms. Before joining IHS Markit, Eric was a VP & Head of Product (WFS Markets & WF Research Salesforce CRM) at Wells Fargo, where he was responsible for driving the growth of over 25 lines of business within Wells Fargo sales, trading & research. Eric also studied Computer Science at the New Jersey Institute of Technology.
