Speaker: Nimal Jayaram, Senior Engineering Manager at Google
https://www.linkedin.com/in/jayaramn/

Topic:
Display ads bidding: tight coupling between data scientists & software engineers

Schedule:
6:00pm - 6:30pm - ODSC Intro, Pizza & Refreshments.
6:30pm - 7:20pm - Talk
7:20pm - 7:30pm - Q&A
7:30pm - 8:00pm - Networking

Bio:
Nirmal Jayaram, a Data Scientist at Google, graduated from Stanford University with a Ph.D. in Structural Engineering & an MS in statistics in 2010. He has been working at Google since Oct 2012 & is focusing on Display advertising. He manages a team of around 10 data scientists & 10 software engineers, that focuses on building advertiser facing products.

Abstract:
Display advertising is a complex ecosystem with several players: users, advertisers, publishers, competitors, & others. Advertisers have several objectives & constraints, & the role of the bidding team is to meet these with effectiveness & robustness. We need to combine business knowledge & technical knowledge in statistics & operations research to formulate & solve problems in this space & build large-scale engineering systems that can apply these solutions in real time to achieve advertiser goals. We tightly integrated data scientists & software engineers who work together to make bidding successful. This talk will describe sample problems we face in this space, & how this tight coupling between data scientists & software engineers helps us move fast.

Google:
https://www.linkedin.com/company/google/

Venue Sponsored by:
SQUADEX (https://squadex.com/) is a technology consulting & engineering company enabling software delivery automation & data-driven decision making through DevOps & Big Data practices.

Hydrosphere.io (https://hydrosphere.io/) is the first open source platform for Data Science & Machine Learning Management automation. It delivers reliability, scalability & observability for ML & AI applications in production.

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