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EVENT DETAILS |
From shared virtual experience to real value
From shared virtual experience to real value
Metaverse Summit 2022 will help senior leaders define & build mixed-reality experiences that will add economic & social value.
The vision of the metaverse-a persistent virtual world that anyone can plug into-was born in the minds of science-fiction writers, but is today shaping real-world ambitions of the world's leading brands. Central to this is Web3, the next iteration of the internet based on decentralisation & blockchain technology. Offering a credible & nuanced perspective, Metaverse Summit will give you the knowledge & tools you need to benefit from this emerging trend.
The metaverse will contain environments where money is earned, deep relationships are forged & experiences shared that enrich lives. Mark Zuckerberg, chief executive of Meta, describes it as an embodied internet, where instead of just viewing content, you are in it. This will have a profound effect on how societies function & on how the world's economies & democracies work. However sceptics fear a dystopian future in which a handful of companies can access an unprecedented amount of data & generate an inordinate amount of power.
Brands & retailers are already trying to foster new forms of customer engagement in the metaverse, & fintechs are seizing the opportunity to capitalise on new financial needs. Non-fungible tokens (NFTs), the irrefutable records of digital ownership that are stored on the blockchain, will play a major role at the nexus of the metaverse economy. Yet despite much promise, the recent crypto collapse has underscored the risk of exposure to this volatile market.
How will companies generate a return on investment in the metaverse-and how quickly? And who is creating value today at the intersection of creators, corporates & community? Generate real-world business benefits from the rapidly evolving virtual realm with our inspiring event. Gain perspectives from some of the early metaverse pioneers, who will share lessons learned on their journey into the unknown. Join speakers, leaders & experts at Metaverse Summit 2022 & leave with an understanding of how to define & build mixed reality experiences that will add economic & social value.
The Metaverse Summit will provide valuable insights for colleagues in these fields:
The Metaverse Summit is a cross-industry & cross-functional audience; aimed specifically at strategists, technologists & innovation leaders within brands & corporations with related job functions in:
Marketing, Technology, Strategy, Innovation, Digital, Information, Transformation, Brand, Engagement, Experience, Social Media, Metaverse
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