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With Kendra Wilkins (Product Mgr Measurement & Attribution, AdRoll), Alex Lirtsman (Founder, Ready Set Rocket), Kacey McArthur (Dir. Paid Media, IMI), Lori Goldberg (Founder/CEO, Silverlight Digital).
Thursday, April 18, 2019 at 06:30 PM   Absolutely Free
Interface NYC, 140 W 30th St
 
     
 
 
              

  
 
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DETAILS
We're teaming up with AdRoll to host the first ever Digital DUMBO Trivia Night, you'll just have to find the secret entrance first.
Have you ever struggled to find a way to aggregate your data in a way that champions your campaign's success stories? We're partnering with AdRoll to bring you the first ever Digital DUMBO Trivia Night & Discussion about leveraging data & measurement to boost your ROI. We'll cover:

Cross-Channel Marketing
Retargeting
Blended Attribution

We'll end the evening with DJ Orson Roland, networking & and light bites.
Agenda...

6:15PM - Arrival, Drinks & Networking

7:00PM - Opening remarks from Digital DUMBO & AdRoll

7:10PM - "Mad:Tech Trivia + Discussion" begins

7:45PM - Audience Q&A

8:00PM - Drinks, Networking, & Music from DJ Orson Roland & light bites

Moderator






Kendra Wilkins
Product Manager - Measurement & Attribution, AdRoll

Kendra has been with AdRoll Group for over 4 years, dedicating the most recent year to the pursuit of building an attribution & incrementality offering for all types of businesses. With over 7 years of experience in the world of digital marketing, Kendra has focused her career on developing products & tools that help customers measure the real impact of their marketing spend. Many know her as Kenny & she has a very strict stance on the best maple syrup in the world (hint: must be from Vermont).


Panelists






Alex Lirtsman
Co-Founder & Chief Strategist, Ready Set Rocket

For more than 15 years, Alex has led innovation & digital strategy for agencies & global brands. As Founding Partner & Chief Strategist of Ready Set Rocket, Alex oversees the teams that fuel innovation & digital strategies for brands like the ACLU, American Museum of Natural History, Carnegie Hall, Michael Kors, the NBA, Sweetgreen, & Univision. Prior to RSR, Alex was the Director of E-Commerce at Freshpair & CMO of digital agency Purple, Rock, Scissors. Alex is also an adjunct at NYU & Baruch's Zicklin School of Business.







Kacey McArthur
Associate Director of Paid Media, IMI

Kacey is an Associate Media Director at IMI. She oversees paid strategy & execution of integrated, creative solutions via Display, Native, Video, Mobile, Connected TV & more. With 8 years of digital experience spanning both publisher & agency firms, Kacey has worked with nearly every vertical for Direct Response & Branding efforts. She's a known concert & festival devotee, but can also be found in a spin studio where she used to instruct.





Lori Goldberg
Founder & CEO Silverlight Digital

Lori Goldberg is CEO & Founder of Silverlight Digital (www.silverlightdigital.com), a New York-based media agency twice named an MM&M 100 Agency (2017, 2018) & a recent finalist for MM&M's Small Healthcare Agency of the Year. Her experience includes 20+ years of client & agency experience with significant roles as CEO of digital agency TRAFFIQ & as Client Partner overseeing Razorfish's most significant client relationships. Silverlight Digital is a certified woman-owned business.



Event Sponsored By...

Since 2007,AdRollhas been on a mission to help businesses compete online & grow revenue. Ambitious commerce brands use the AdRoll Growth Platform to make their display, social, & e-mail marketing work together to accelerate business growth. Powered by industry-leading automation & personalization, brands are better able to structure, measure, & sync their marketing efforts. Built for performance, their Growth Platform sees 37,000 customers generate more than $246 billion in sales annually.
AdRoll is headquarted in San Francisco, with offices in New York, Dublin, Syndey, Toyko, Chicago, & Salt Lake City. Learn more at adroll.com.


Event Organized By...

Digital DUMBO produces live events, conferences, content, & custom experiences that connect companies & brands with our community of digital tastemakers, talent, & executives.
Digital DUMBO started in 2009 as a social gathering for innovative companies in the DUMBO (Down Under the Manhattan Bridge Overpass) neighborhood of Brooklyn, a six-block area with over 100 media & technology companies. We've since hosted events in some of the world's most innovative cities.
With over 15,000 members, Digital DUMBO is one of the fastest growing digital communities in the world.
Follow us on Twitter | Follow us on Instagram | Find us on Facebook

The Venue - Interface NYC


 
 
 
 
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