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With Joel Wishkovsky (Founder/CEO, Simple Contacts), Rachel Cohen (Co-Founder/Co-CEO, Snowe), Jay Reno (Founder/CEO, Feather), Mike Lackman (CEO, Trade Coffee Co).
Wednesday, October 17, 2018 at 06:30 PM   $20
Alley Chelsea, 119 W 24th St

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D2C startups have come & revolutionized e-commerce & retail. From startups to larger companies, the D2C business model has become increasingly popular.
With the rise of social media, & online tools like Shopify & Stripe, entrepreneurs have never had an easier time creating an online shop & selling their product. These entrepreneurs get a direct relationship to their customer, & by cutting out the middleman, they increase their own margins while saving their consumers money.
But even still, D2C startups face many challenges that are exacerbated because of competition: differentiation, logistics, branding, & customer acquisition.
Join us on October 17th for a founder/CEO discussion on what it takes to build & grow a D2C startup! We'll discuss

Getting your brand off the ground

Packaging for CPGs

Managing logistics for your product

Designing your product

Analyzing metrics like CLV, LTV & retention

Creating a stellar customer experience

And much more!

About the panelists

Joel Wishkovsky is the Founder & CEO of Simple Contacts, an online platform that lets you buy contacts & renew your lens prescription from the comfort of your own home. As an investor & advisor, Joel has been involved with dozens of leading healthcare companies such as Everlywell, Parsley Health & JOANY. Previously Joel was part of General Electric's prestigious IT leadership program (IMLP) & its financial & operational auditing program (Corporate Audit Staff). During his time there he lead large scale IT implementations & performed operational & financial audits of GE businesses with a focus on acquisition integrations.

Rachel Cohen is the co-founder & co-CEO of Snowe, the direct-to-consumer homewares company that's won accolades from Architectural Digest, Fast Company, Forbes, & Vogue, among others. Rachel began SNOWE in 2015 with co-founder Andres Modak, while the two were outfitting their first home. Uninspired by mass-market budget buys, & unimpressed by pretentious luxury brands, the two Wharton grads set off to create their own company of well-designed, high-quality home essentials. Prior to founding SNOWE, Rachel worked in real estate investment banking at BGC Partners, advising hotel & lifestyle clients; previously she managed a boutique co-working space, a subsidiary of SL Green.

Jay Reno is the Founder & CEO of Feather. Backed by Kleiner Perkins, Bain Capital, NEA, & Y Combinator (YC S17), Feather a furniture subscription service for people who aspire to live lighter. It enables people to keep their furniture from 3-12 months, with the option to purchase at the end of your cycle. Previously, Jay was a Senior Strategist at Fueled, a company that helps startups (Warby Parker & Crunchbase) & large companies (Google, Apple) turn their ideas into functioning products.

Mike Lackman took the helm as CEO of Trade Coffee Co in June 2018, bringing with him over a decade of experience in consumer internet businesses as he spearheads Trade's mission of Turning Coffee Drinkers Into Coffee Lovers'. Mike draws on his most recent experience at PetFlow, where he & his team built a rapidly growing & profitable retailer that successfully exited to the country's largest pet food & supply distributor. He is a frequent speaker on the e-commerce & growth strategies including engagements at, the National Retail Federation, the Wharton School, & as the keynote of Australia's Online Retailer conference in 2014.

6:30 - 6:50: Drinks & Networking6:50 - 7:50: Panel7:50 - 8:15: Audience Q&A8:15 - 9:00: More Drinks & Networking

Stacklist hosts startup events in NYC to help entrepreneurs learn from successful founders & experts. Previous speakers have included the founders of Greenhouse, Movable Ink,, & Techstars. You can find all of ourpast events & speakers here!If you have any questions, please email me

Thanks to Alley powered by Verizon for hosting our event. Alley powered by Verizon locations are developed by Verizon, the world's leading technology company, in collaboration with Alley, a membership-only community workspace for creators. Each location is a curated community powered by the emerging technologies & thought-leadership of Verizon.
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