We produce, distribute & consume more & more information every day. From our screens to our internet-connected speakers to new VR devices, we are surrounded by pages & streams & feeds of media. How are big media companies & startups experimenting with new user interfaces for delivering personalized media experiences? How do data science & engineering teams approach product & service design with the user or customer in mind?
In this talk, Amy Chen will share several case studies of prototypes & startups that have emerged from NYC Media Lab (http://nycmedialab.org/). She'll explain how Bloomberg's Data Science team worked with NYC university creative technology graduate students to produce use cases for enterprise projection-based augmented reality experiences (https://www.youtube.com/watch?v=B5txB21TQNg).
In another example, she'll tell the story of how Vidrovr, a machine learning startup, emerged from a university research lab, & how the company focuses on UX workflows for writers & editors working on audience engagement & monetization of video content (https://vidrovr.com/index.html#editor_search). She'll highlight how media innovation means bringing the best practices of UX & data together.
Speaker bio:
Through her work at NYC Media Lab, Amy Chen has managed over 50 media innovation projects focusing on rapid prototyping between media & technology executives & university faculty & students. In her current role as Director of Entrepreneurship Programs, she runs the Combine (https://www.thecombine.nyc/), an accelerator program for startups from NYCs university campuses. She oversees programming, the alumni network, the mentor network & other partnerships for the Combine.
Previously, at NYC Media Lab, she was Manager of Partnerships & was responsible for prototyping & innovation projects between the Labs corporate members & participating universities. Prior to joining NYC Media Lab, she was the Community Manager at the Urban Future Lab, a startup incubator focused on cleantech & smart city technology. She has also worked on civic technology initiatives when she was an Urban Fellow with NYC's Department of Information Technology & Telecommunications. She holds a BA in Economics from Barnard College & an MBA from NYU Stern School of Business.
