This event will be available on Livestream:

https://livestream.com/accounts/23925505/events/8561837

EVENT DESCRIPTION
Alex Cruz, CEO of PenPath, will explain why marketers struggle when making sense of all their data. With dashboards spread across so many tools, its challenging to keep up. How do you tell a complete story or decide which metrics matter? How do you make the right decisions in real-time? Learn how it's now possible to connect & visualize all your most essential marketing metrics by using powerful tools like Tableau & Google Tag Manager.

SPEAKER BIOS
Alex Cruz is the CEO of PenPath, a marketing analytics firm specialized in connecting & visualizing data for brands & agencies. With over 9 years of industry experience, Alex has worked with businesses of all sizes from growing startups to agencies & Fortune 500 companies. His background gives him a unique perspective that can help industry professionals understand & use all their marketing data in order to tell a holistic story.

Brandon Thomson is the Head of Product for PenPath. He manages all data management & visualization. Brandon has over 5 years of data science experience working with major brands in top agencies before joining the PenPath team. He's specialized in Tableau & Python development.

About Metis

Metis (thisismetis.com) accelerates careers in data science by providing full-time immersive bootcamps, evening part-time professional development courses, online resources, & corporate programs based in Seattle, New York, Chicago, & San Francisco.

Brought to you by Kaplan, Metis focuses primarily on Python, machine learning, data visualization, deep learning, big data processing, statistical foundations, & more. Students & alumni of the bootcamp program receive continuous support from our career advisors, empowering them to pursue a successful career in the fast-growing field of data science.

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