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EVENT DETAILS |
This is anexclusiveworkshop, where you will get to sit in on one of our actual classes with our Product Gym cohort 8 students.There will be no more than 10 seats being offered.
For those of us that are looking to transition into Product Manager position without a tech or startup background, answering Product Marketing questions can feel tricky to answer.This class will be instructed by a professional Product Marketing Manager to discuss the differences between a PM (Product Manager) & a PMM (Product Marketing Manager), how the two roles work together, & how to best prepare for the Product Manager interview from the PMM's perspective.
Main Takeaways:
What is Product Marketing?
Product Lifecycle & Roles (Product Manager vs. Product Marketing Manager)
Deep Dive into the PMM (Product Marketing Manager) Responsibilities:Buyer Personas, Product Positioning, Product Requirements, Go-to-Market Strategy, etc.
Interviewing with the PMM
How to Craft the Best Answers to the Most Frequently AskedProduct MarketingQuestions
Important Questions to Ask the PMM as a Product Manager Interviewee
Bonus Session for First 3 RSVP's
Private 1-on-1 Product Management Career Consultation with Resume & LinkedIn Review
Meet the Instructor:
Allison Whaley
Vice President, Product Marketing & Customer Experience Strategyat Citi
Allison is a product marketer whose work has spanned startups, fortune 100 firms, & the nonprofit sector. She loves launching customer-friendly solutions to complex problems, interacting with users, & promoting product features that rock. Allison is currently a senior manager of product marketing for LearnVest, & has also worked in product marketing for Citibank & GrowNYC. Allison received her MBA from NYU Stern School of Business.
Disclaimer:This class is part of a 12-class cohort cycle with Product Gym, a Product Management Career Accelerator.Guest attendee tickets advertised in this Eventbrite are limited to two total classes per individual.If you are interested in attending more than two total Product Gym classes, please schedule a call with us athttps://productgym.io/schedule-a-call/.
This event space is proudly sponsored by Workville NYC.
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