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Many early-stage founders don't talk to investors until it's time to fundraise, & that's a bad strategy.
A common saying for investors now is that they invest in lines, not dots, meaning you as a founder should be prioritizing building relationships with investors before you need money.
One of the best ways to keep potential investors (and current investors & advisors) engaged is by sending out monthly updates where you share wins, losses, lessons learned, key hires, asks, & more.
To learn more about how to best use monthly updates, we're going to chat with James Norman, Founder & CEO of Pilotly.
Pilotly, is a consumer insights platform that enables content creators to get feedback from audiences at scale. Today, the platform provides insights to NBCUniversal, Viacom, Snapchat, Doner agency & others.
James also co-founded Transparent Collective, a non-profit that has accelerated 40 startups founded by unrepresented founders (women & people of color) to raise over $35M in early stage funding.
We're going to dive into why you should be writing monthly updates, & how you can use it to make your fundraising process easier.
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