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EVENT DETAILS |
Advertising's Next Frontier:Reaching Audiences in an Ad-free World
The media landscape has changed. Over the past few months, both FOX & NBCU have announced plans to decrease ad loads. YouTube plans to extend its ad-free subscription model from video into music.Amazon Prime recently announced that it had 100 million Amazon Prime subscribers globally andNetflix will invest $8b in orginal content during 2018. While traditional advertising still plays an important role for marketers, ad-free platforms are unquestionably on the rise.
It isn't simply viewership trends that are changing, it's audience behavior & preferences. eMarketer projects that 3 in 10 U.S. internet users will utilize use an ad blocker this year. Meanwhile, 64% of consumers prefer streaming or premium cable over traditional broadcast TV. 65% of these enlightened audiences say it is due to the lack of commercials. Marketers face a dilemma: people are consuming more content than ever before, but are harder than ever to reach. The answer is clear. brands need to get inside the entertainment.
During this invite-only event, brought to you by Branded EntertainmentNetwork, executives & top talent in the media & entertainment industry will discuss their experiences & innovative strategies for reaching audiences in today's fragmented media landscape & the measurement practices behind it.
Current Speakers Include:
Renee Plato,SVP Solutions & Innovation, Nielsen
Nathan Tan, Associate Director, Brand Partnerships & Experiences at Cadillac, General Motors
Michelle Anderson, Senior Specialist, Brand Marketing & Partnerships, Zillow
G. Mac Brown, Producer ofThe Departed, Billions & St. Vincent
Lou Fusaro, Producer of Californication, Ray Donovanand House of Lies
Greg Isaacs, Chief Product & Marketing Officer,Branded Entertainment Network (BEN)
Caressa Douglas, SVP, Global Strategic Partnerships, Branded Entertainment Network (BEN)
Attendees will walk away with a deeper understanding of new measurement solutions for brand integration campaigns, alternative strategies for creating authentic consumer experiencesoutside of traditional TV commercials & first-hand producer & brand perspectives on brand integrations.
RSVP in advance for this invite-only event. Space is limited.
Please arrive early to enjoy drinks & hors d'oeuvres while you network with industry movers & shakers. Discussions run from 6:00-7:30pm.
#BeTheEntertainment
We're excited to welcome theAdvertising Club of New York as our exclusive organization partner for this event. The Advertising Club of New Yorkis a non-profit organization for corporate & individual members in the advertising, media, marketing & ad tech industriesproviding education & networking opportunities to enhance professional development.
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