Have you ever been asked to design something you cant even begin to get your head around? Or to design something for experts who speak a language of their own that you just dont understand?Are the standard-issue tools of UX design, like personas, journey maps & usability testing just not working? Do you find it impossible to explain to your parents & friends what you do?

Many industries like finance, healthcare, & telecommunications operate on complex & idiosyncratic systems. And the people who use those systems are often highly specialized experts. As demand for better design spreads throughout these industries, designers are more & more likely to work on complex systems used by specialized experts.

If you face these challenges, take heart! You are not alone. Come commiserate, & learn some useful, practical coping strategies that can help you fake it till you make it.

About the speaker:

Rick Winslow, Head of Digital Innovation, Capital One Commercial Banking

Rick Winslow leads the Digital Innovation team for Capital Ones Commercial Banking business in NYC. He has spent most of his career designing weird, obscure & complex software. Specializing in B2B financial services & analytical applications, Rick has spent 20 years developing new platforms & products for both start-ups & large enterprises. He is a vocal proponent for agile software development, human centered design & data science in the enterprise software world. He holds a BA from Columbia University & an MBA from Rutgers Business School. He also teaches in the Columbia University Applied Analytics program.

Agenda:

- Pizza & socializing begins @ 6:45

- Talk begins @ 7:00

- Q&A starts around 8:00

- A little extra socializing after the event