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EVENT DETAILS |
Join marketing & storytelling experts to learn key elements to create maximum impact! Establish your brand & product through the power of storytelling.
Benefits of storytelling in a pitch include:
Grabbing their attention with an engaging narrative!
Increasing the interest in your company, product or service.
Using real-world examples to make data meaningful & memorable.
Earning your prospect's trust by creating a bond.
Motivating people to take a specific action by demonstrating the positive results of doing so.
Effective sales pitches don't just focus on how amazing your product is; they focus on how it will help the buyer solve a problem or overcome a challenge. Compelling stories also include an arc, to increase the odds of connecting with your audience & triggering that trust-based oxytocin boost. Pack the most meaning into a single anecdote by setting the scene & introducing your characters before diving into the central problem to be resolved.
The best stories hook the audience with suspense, drama, & conflict.
Meet Our Panelists:
Brian Rashid, A Life In Shorts
Brian Rashid is the CEO & creator of A Life in Shorts, a modern day branding, digital media, & communications company that tells your story like it's never been told before. One of the world's top branding & messaging experts, Brian has built his career by storytelling & communication. He services clients from big name corporations to small business & entrepreneurs. Brian has participated in over 100 speaking engagements in front of Fortune 500 organizations across many industries, as well as audiences comprised of entrepreneurs, marketers, technology enthusiasts, & university-level students. Prior to launching his company 5 years ago, Brian was a speechwriter in Mayor Mike Bloomberg's Administration. He's also a Forbes Contributor & holds a JD from the City University of New York (CUNY) School of Law.
Robin Gelfenbien, Yum's The Word
Robin Gelfenbien is a NYC-based storyteller, writer & comedian who has performed on PBS, The Moth, RISK! & Mortified. She's the Creator & Host of the storytelling series & podcast, Yum's the Word, that features her homemade ice cream cakes. The show has been named a New York Times & Time Out New York Critic's Pick. Guests have included Tim Gunn, Jason Biggs, Joy Behar & stars from Orange is the New Black. New York Magazine called her solo show, My Salvation Has a First Name: A Wienermobile Journey, the highlight of the Fringe & Time Out New York gave it 4 stars. Robin has performed her original comedy songs at The Kennedy Center, Lincoln Center & on Sirius Radio. She's also been featured in Marie Claire magazine & starred in a commercial directed by Spike Lee.
Nubia Duvall Wilson, Cielo Consulting
Nubia DuVall Wilson, founder of Cielo Consulting, is a luxury lifestyle expert who has developed & implemented marketing & public relations campaigns for brands worldwide. Nubia's diverse background in both journalism, consumer marketing, & public relations enables her to have a keen sense of strategy when developing campaigns that drive awareness & create ROI for clients. Throughout Nubia's agency career in New York City, she developed & led national PR campaigns for luxury brands & international entities like the Scottish Government; secured strategic partnerships with companies such as Dior, Random House, Rent the Runway & Shutterfly; & managed marketing promotions nationwide that led to more than 100% increase in sales. She graduated from Barnard College, Columbia University, & speaks basic Mandarin & advanced Spanish.
Dawn Hunter, Moderator
Dawn Hunter, founder of Swoobie, is an entrepreneur & host of the Consumer Products Group (CPG) on both Eventbrite & MeetUp.com, working to build a community of resources for people making things. In the course of Dawn's first year on NYC's startup circuit, she realized there are few resources or knowledge pools for startups creating a physical component, from biometric monitors to chew toys or fashion accessories. In parallel with the development of her new consumer product for women (Swoobie - absorbent & disposable bra liners for boob sweat), Dawn has established the Getting It Made series to bring another resource to the rich tapestry of opportunities available to NYC's startup community. A site is in the works to expand on this series for the product-oriented community.
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