Humans spend a little over 12 hours per day listening to, watching, reading or interacting with media. Nearly half an adult's day is dedicated to consuming content. With this amount of exposure brands, organizations & public figures have never been more connected when it comes to directly communicating with their target audience.While most brands have access to their fans, followers & consumers every day they constantly struggle with gaining earned or organic engagement from them. During this workshop, you'll learn five simple & effective ways to humanize your brand with social media. Learn how to develop your brand's visual identity for social media & craft highly snackable & shareable content with appeal beyond your target audience while handling the constant advancements within the social media industry & the possible negative effects of social media.
In advance of the workshop order & read Adu's new book, The Threat of Creative Annihilationhttps://itunes.apple.com/us/book/the-threat-of-creative-annihilation/id1418826367?mt=11
Light refreshments will be provided
About Justin Adu
JustinAdu, or Adu as he is affectionately known by to his peers, is a social media maven whose diverse career has impacted several notable brands, organizations, & public figures. Adu earned his BS in graphic design with a minor in marketing from Alabama A&M University. He later earned a MA in advertising with a concentration in art direction from Savannah College of Art & Design. Adu has made huge successful strides in the advertising, social media, & a foothold in the fine art community by curating & exhibiting original art in ten solo art exhibitions.
Adu's work has impacted such brands as the Coca-Cola Company, NBA (National Basketball Association), PepsiCo, Dallas Cowboys, JCPenney, Spotify, AT&T, General Motors, CNN, SXSW (South by Southwest), & several other Fortune 500 companies & organizations.
Furthermore, Adu has been recognized for his stellar work & talent by local & national outlets such as Saint Heron (Founded by Solange Knowles), BET (Black Entertainment Television), CNN, Black Enterprise (2016 Modern Man Highlight), Soul Train, Revolt TV, Blavity, CW 33, Ebony/Jet Magazine, Dallas Observer (30 Under 30 Honoree), Rolling Out, The ADCOLOR Conference & Awards (2015 Rising Star Honoree & 2017 Unsung Hero), San Francisco Egotist (32 Under 32 Top Advertising Professionals), American Advertising Federation, Huffington Post, AdAge, & ADWEEK in which in he was recognized in 2017 as one of the 4A's 100 People Who Make Advertising Great.
As an avid supporter of education, Adu continuously lends his time & knowledge to mentorship. He has taught many classes, including: graphic design, corporate identity, social media, layout & design as well as advertising campaign management, while serving as the curriculum advisor for the Graphic Design Department at the Art Institute of Dallas & currently is an instructor at Miami Ad School in which he teaches typography & social media.
In 2016 Adu released his first book Don't Insert Title Here: The Guide Towards Creative Freedom & Success & in 2018 he released his second book The Threat of Creative Annihilation. Adu is a creative chameleon with an ability to navigate between art & brand communications with confidence, conviction & brilliance. A content creator, visual artist, social media director, teacher, & mentor, Adu is a 21st-century renaissance man. He credits his career versatility to hard work & a calling to change the world with innovative ideas Through my artistry, I aspire to challenge myself to think outside the box & I hope to inspire everyone around the world to push the boundaries of their creativity, Adu said.
REFUND POLICY:We do not offer refunds. All ticket sales go directly to supporting AIGA SF programming.
Getting to AIGA SF
Street parking is limited & the nearest parking garage is located at Sutter & Stockton. We encourage guests to use car sharing or take public transportation. We're located blocks away from the Montgomery BART station. We cannot accommodate bikes in our space, however, secure bike parking is located at the Embarcadero BART station, a 15-minute walk to our office.
Why Does AIGA SF Charge a Fee to Attend?
We're a 501 (c)(3) non-profit & while we would LOVE to produce free programming, San Francisco is an expensive city! All ticket fees directly support the work we do & future programming.
We want all AIGA SF programming to be accessible to those who wish to attend. To inquire about free or reduced tickets, please take a moment to fill out ourscholarship form.