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With Kristina Phillips & Sally Darby (Sr Strategists, Frog Design), Rami Alayan (UX Designer, IBM), Stefanie Hutka (Experience Researcher, Adobe Design Research & Strategy).
Thursday, March 21, 2019 at 07:00 PM   $20
Venue, 140 New Montgomery
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Design research has been around for ages in one form or another, but is now gaining recognition as a cornerstone of the design profession. Design research enables us to learn what users really think, & connect with problems that we may not personally experience as creatives. In this session of Designers + Geeks, we'll look at design research in different forms & industries, from traditional to emerging fields.

Kristina Phillips & Sally Darby
Senior Strategists at frog design

Designing with Numbers & Feelings

We aspire to design products, services & experiences that people love unconditionally. To do this, we must build empathy for the users as they are, understanding what they think, feel & need. At frog design, we take advantage of every research technique & methodology we can find, regularly blending quantitative & qualitative approaches to uncover new insights & inform our design decisions. Join us to learn about the different ways we combine research methods throughout the design process to build & ship stuff people love.

Kristina Phillips is a strategist, researcher & brand-builder at frog. She has over a decade of experience bringing truly life-changing products & services to market, from white-space identification & concepting to campaign management & analysis. Kristina spends her time making sense of data & people to tell a compelling story. Her research experience spans the globe & industries, bringing her to Japan to observe teenagers' relationship with makeup, & traveling across America to understand workplace collaboration behaviors. Bring on the ambiguity.

Sally Darby is a senior strategist at frog design, where she enjoys working with teams to design new products, services, & experiences that people love. Sally is particularly passionate about user research. From conducting one-on-one interviews in the homes of medical patients, to designing large scale surveys for enterprise clients, she enjoys finding creative ways to blend quantitative & qualitative research methods to uncover rich & actionable insights for frog's clients.

Rami Alayan
User Experience Designer at IBM
Reading Design Works: Tips from Cinema

Much of the psychological & cognitive bases for the choices made by filmmakers in staging their film scenes are the same for the choices made by designers when creating visual user interfaces. This is simply because both filmmakers & designers create their works for fellow humans as audience.

In every film scene, filmmakers make conscious choices about a wide range of visual elements that help convey to the audience the story, mood & psychology of the characters. They make choices to manipulate the audience's emotions & direct their attention to dramatically relevant content. Film analysis provides a framework for observing & interpreting the choices made by filmmakers & deriving a reading of the film, its story & the director's intent or vision. A similar framework is proposed in this talk for observing & interpreting the choices made by designers & deriving a reading of their design intent. What language emerges from the elements of a design & what does it communicate consciously & subconsciously to a potential user about an interface, its purpose & how to use it?

Rami Alayan is a UX designer, screenwriter & independent producer. He leads the development & rollout of standardized design evaluation & review processes across IBM's Hybrid Cloud Design organization. His research curiosities include the development of design techniques inspired from cinema & visual storytelling as well as the application of UX design techniques to story development for film & digital media. In 2018, he was awarded the Special Jury Prize at the Hivos Tiger Competition of International Film Festival Rotterdam for his screenplay of The Reports on Sarah & Saleem which won the Grand Jury Prize at Seattle International Film Festival, the Best Feature Film at Durban International Film Festival & several audience awards.

Stefanie Hutka, PhD
Experience Researcher, Adobe Design Research & Strategy Team
Where no user has gone before: The voyages of conducting augmented reality UX research.

In this talk, Stefanie will share her research approach to conducting UX research for augmented reality (AR) tools. How do you get started, defining target users in a new space? How do you begin to figure out what unmet needs an AR tool can address? Where might AR fit within a user's workflow? Stefanie will discuss how she addressed each of these questions & more, leveraging her background in perception & cognition, her past experience studying industrial AR hardware & software users, & current work on Project Aero, Adobe's AR authoring tool.

Stefanie Hutka is an Experience Researcher at Adobe in San Francisco. She is part of the Adobe Design Research & Strategy team, focusing on Adobe's immersive media initiatives, such as AR & 3D. Prior to Adobe, Stefanie spent two years at an LA-based AR company, DAQRI, where she established their user research program. Prior to DAQRI, she completed her PhD in Psychology at the University of Toronto, specializing in auditory cognitive neuroscience. Stefanie also has a diploma in violin performance from the Royal Conservatory of Music - a background which was the impetus for studying human perception & cognition.

7:00 - 7:30pmFood & drinks
7:30 - 8:15pmTales of Design Research
8:15 - 8:30pmShoutouts
8:30 - 9:00pmMore networking
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