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EVENT DETAILS |
This 2-day advanced workshop covers human-centered design strategies based on the psychology & neuroscience of user emotion, cognition, & behavior.
Through a combination of modules & hands-on exercises, participants deepen their understanding of what emotions are, & how they operate, with a focus on deepening their ability to build empathetic & engaging technologies.
The modules cover essential lessons in the science of user cognition & emotion, with practical lessons on crafting motivating communications, handling stress, managing users' willpower, & using emotional design to boost engagement, conversions & loyalty.
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