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With Brian Cugelman (Sr Scientist & Dir. @ AlterSpark). Learn human-centered design strategies based on psychology & neuroscience of user emotion, cognition, & behavior.
Thu, May 24, 2018 @ 09:00 AM   $699   Centre For Social Innovation, 601 W 26th St, Ste 325
 
   
 
 
              

      
 
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This 2-day advanced workshop covers human-centered design strategies based on the psychology & neuroscience of user emotion, cognition, & behavior.

Through a combination of modules & hands-on exercises, participants deepen their understanding of what emotions are, & how they operate, with a focus on deepening their ability to build empathetic & engaging technologies.

The modules cover essential lessons in the science of user cognition & emotion, with practical lessons on crafting motivating communications, handling stress, managing users' willpower, & using emotional design to boost engagement, conversions & loyalty.
 
 
 
 
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