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EVENT DETAILS |
Talk AdTech with industry insiders & discover exciting prospects for investment & collaboration.
Agenda:
5:30 - Cocktail & networking reception6:00 - Event Introduction Richard Eisert, Partner, Davis & Gilbert6:15 - Guest Speakers-Ronan Higgins, Founder & Chief Executive Officer, TVadSync-Charlie Tarzian, CEO & Founder, The Big Willow-Todd Myers, Founder, BRANDthro-Aneesh Dahwan, Founder & CEO, PurPics7:30-8:00 - Networking
Presenting Companies:
TVadSync is the only TV data partner that combines AI-driven metadata with the industry's largest Smart TV data set. By revealing the hidden passions of your audience at scale, TVadSync has emerged as the de facto leader in Smart TV media & analytics. TVadSync is the first platform to leverage ACR (automated content recognition) to understand not only what type of video content resonates but, equally importantly, how to predict & reach consumers at moments they are most receptive. Using clustering analysis across a wide variety of TV viewing data, TVadSync provides brands with a more accurate methodology for understanding & predicting preferences & similarities between groups of people - more effective than demographics, traditional content categorization, or other clustering options on the market today. For more information, please visit: www.tvadsync.com
The Big Willow is radically improving how sellers find buyers, monitoring billions of daily web interactions to measure an account's intensity level in researching a product category. Tracking this intensity identifies prospects early in the buying cycle, often prior to their revealing their purchase intent to the market, thereby providing sellers a first-mover advantage & resulting in vastly more effective marketing & sales investment.
For more information, please visit: www.thebigwillow.com BRANDthro is pioneering a new type of communications strategy called Wet Marketing, designed to help brands best navigate the new emotion driven economy. Wetware is defined as computer technology in which the brain is linked to, or used as a model for artificial systems, hence the name wet marketing. We are a neuromarketing & research consultancy focused on leveraging neuroscience + emotion AI to augment brand research & strategy. We are hired to improve the effectiveness of marketing communications by providing sharper emotional intelligence, at the language level. We believe emotion is a significant driver of behavior. Only when a brand moves people to feel, will it move them to act. Everything we do connects improved emotional insights to some type of performance metric i.e. likelihood to buy etc. For more information, please visit:www.brandthropologie.com PurPics empowers people to promote the brands they love to benefit the causes they care about. Our platform allows brands to reach AND engage their Gen Z consumers. Through our app, our partners have been able to track real-time campaign analytics & see firsthand the social impact of their PurPics campaigns. Over the past two years, PurPics has expanded to over 30 campuses with over 20 brand partners - & counting!
For more information, please visit:https://www.purpics.com
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