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EVENT DETAILS |
Ever wondered why so many hardware startups start brilliantly & look promising but end up failing?
If you're looking to start your own hardware startup or are working on one, come meet our speakers who will talk about their experiences in launching ventures!
Andrew & Heidi will cover their journeys from the leadership & design perspectives, respectively.
It will be moderated by Amal, whose startup mistakes motivated him to organize this event.
Speakers:
Andrew Ippoliti
Andrew is a software engineer with a Master's Degree in Electrical Engineering. He currently leads the development of desktop circuit board fabrication machines at BotFactory. Before he caught the entrepreneurial bug at BotFactory, he was a hardware designer for IBM. He is involved in some open source projects that span from graphics & games to devices that promote good mental health & hygiene.
Talk Summary:
Andrew will be sharing his experience of being on the core team of a hardware startup for the past 5 years. He will share what they did wrong, what they learned & a few things that they didn't do too badly.
Heidi Farrell
Heidi is a freelance design engineer who has led projects at startups & design firms in San Francisco, Stockholm & New York. Most recently, Heidi was a Senior Mechanical Engineer at Ringly, where she designed & manufactured smart jewelry, & a Senior Design Engineer at Smart Design, where she designed dozens of home goods for OXO. She is currently consulting with several NY hardware startups, including supporting the launch of the new Peloton treadmill. Heidi has a BS degree in Product Design from Stanford & lives in Brooklyn.
Talk Summary:
It's shocking how few startups do user research well -- if at all -- yet it's absolutely critical to developing good hardware. In this talk, I'll share how I've borrowed techniques from Stanford's d.school & Smart's human-centered design practices to bring multidisciplinary teams into alignment & drive ambiguous projects forward.
Event Agenda:
5:30-6:00 PM - Setup
6:00-6:45 PM - Networking
6:45-7:30 PM - Talk
7:30-8:30 PM - Q & A
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