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With Karen Moon (Founder/CEO, Trendalytics), Chris Robison (GM, Poppin), Dan Reich (Founder, Troops), Megan Bowen (VP Sales, Managed by Q).
Wednesday, March 14, 2018 at 06:30 PM   $20
Alley Chelsea, 119 W 24th St, 2nd Fl

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In late 2016, analyst firm International Data Corporation predicted that global spending on I.T. products & services will reach $2.7 trillion in 2020, a 12.5% increase from the projected $2.4 trillion in sales for 2016. That's good news for B2B businesses & startups building products for the enterprise. But selling to enterprise customers & other small businesses has a unique set of challenges & nuance that can be daunting for any startup. Selling for the enterprise requires a keen understanding of your product & the dynamics & trends in the market, as well as good pricing, marketing & people who do the selling. You also need to show how your product will make your potential customer's business more productive & profitable. Join us as we discuss B2B Marketing & Customer Acquisition topics like

Getting customers for an MVP or pilot.
Pricing your product for businesses.
Differentiating between marketing & sales. And coordinating between the two.
Hiring & growing marketing & sales teams.
Leveraging channels like paid advertising & social.
Understanding the role of branding & awareness marketing.
Calculating lifetime value, the cost of acquisition & other key metrics.
Qualifying customers & leads.
And, as always, thinking about where to begin.

About the panelists:

Karen Moon, Co-founder & CEO of Trendalytics - Trendalytics is a predictive intelligence platform that helps brands & retailers understand which fashion trends resonate most with consumers. Karen & Trendalytics are part of the NY Fashion Tech Lab Inaugural Class, & are Entrepreneur Roundtable Accelerator Alumni. Karen has 15+ years of retail & technology experience that span across all parts of the supply chain - department stores, luxury retailers, & independent designers.
Chris Robison, General Manager, Direct Business at Poppin - Poppin is an NYC based startup that offers modern, cool office supplies & furniture. They're used by companies like Facebook, Snapchat, Google, Warby Parker, & Harry's. Chris is the General Manager of Direct Business at Poppin. Prior to Poppin, Chris was a Senior Director of Product & Strategy at Adobe.
Dan Reich, Co-founder & CEO of Troops - Troops is the leading integration platform between Salesforce & Slack. They raised more than $9 million in venture funding in 2016, with investors including First Round Capital & Slack. Dan has started & been involved with companies that have collectively raised over $100M in venture capital & have exited for close to $1B in M&A, including companies like Buddy Media, Spinback & Lotame.
Megan Bowen,VP of Sales & Account Management at Managed by Q -Megancurrently leads the account management team at Managed by Q, the platform for office management. Her team is responsible for selling business-critical office services to existing clients, & providing workplace advice to thousands of companies with complex needs in the janitorial & maintenance spaces. Prior to Q,Meganbuilt the account management function for GrubHub/Seamless from scratch, & scaled the B2B client experience & account management structure for Seamless' 5,000+ business clients. She also built the post-sale client-facing teams at ZocDoc from the ground up.Megangraduated from Adelphi University with a degree in Business Management.

6:30 - 6:50: Drinks & Networking6:50 - 7:50: Panel7:50 - 8:15: Audience Q&A8:15 - 9:00: More Drinks & Networking

Attend all of our events in March by purchasing a March Event Passand get access to March 7: StackTalk w/ Isaac Oates, March 14: B2B Marketing & Customer Acquisition, & March 21: Consumer Goods & Product Development, & March 28: Design Advice for Startups.

Stacklist hosts startup events in NYC to help entrepreneurs learn from successful founders & experts. Previous speakers have included the founders of Greenhouse, Movable Ink,, & Techstars. You can find all of ourpast events & speakers here!If you have any questions, please email me

Thanks to Alley powered by Verizon for hosting our event.Alley powered by Verizon locations are developed by Verizon, the world's leading technology company, in collaboration with Alley, a membership-only community workspace for creators. Each location is a curated community powered by the emerging technologies & thought-leadership of Verizon.
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