In late 2016, analyst firm International Data Corporation predicted that global spending on I.T. products & services will reach $2.7 trillion in 2020, a 12.5% increase from the projected $2.4 trillion in sales for 2016. That's good news for B2B businesses & startups building products for the enterprise. But selling to enterprise customers & other small businesses has a unique set of challenges & nuance that can be daunting for any startup. Selling for the enterprise requires a keen understanding of your product & the dynamics & trends in the market, as well as good pricing, marketing & people who do the selling. You also need to show how your product will make your potential customer's business more productive & profitable. Join us as we discuss B2B Marketing & Customer Acquisition topics like
Getting customers for an MVP or pilot.
Pricing your product for businesses.
Differentiating between marketing & sales. And coordinating between the two.
Hiring & growing marketing & sales teams.
Leveraging channels like paid advertising & social.
Understanding the role of branding & awareness marketing.
Calculating lifetime value, the cost of acquisition & other key metrics.
Qualifying customers & leads.
And, as always, thinking about where to begin.
About the panelists:
Karen Moon, Co-founder & CEO of Trendalytics - Trendalytics is a predictive intelligence platform that helps brands & retailers understand which fashion trends resonate most with consumers. Karen & Trendalytics are part of the NY Fashion Tech Lab Inaugural Class, & are Entrepreneur Roundtable Accelerator Alumni. Karen has 15+ years of retail & technology experience that span across all parts of the supply chain - department stores, luxury retailers, & independent designers.
Chris Robison, General Manager, Direct Business at Poppin - Poppin is an NYC based startup that offers modern, cool office supplies & furniture. They're used by companies like Facebook, Snapchat, Google, Warby Parker, & Harry's. Chris is the General Manager of Direct Business at Poppin. Prior to Poppin, Chris was a Senior Director of Product & Strategy at Adobe.
Dan Reich, Co-founder & CEO of Troops - Troops is the leading integration platform between Salesforce & Slack. They raised more than $9 million in venture funding in 2016, with investors including First Round Capital & Slack. Dan has started & been involved with companies that have collectively raised over $100M in venture capital & have exited for close to $1B in M&A, including companies like Buddy Media, Spinback & Lotame.
Megan Bowen,VP of Sales & Account Management at Managed by Q -Megancurrently leads the account management team at Managed by Q, the platform for office management. Her team is responsible for selling business-critical office services to existing clients, & providing workplace advice to thousands of companies with complex needs in the janitorial & maintenance spaces. Prior to Q,Meganbuilt the account management function for GrubHub/Seamless from scratch, & scaled the B2B client experience & account management structure for Seamless' 5,000+ business clients. She also built the post-sale client-facing teams at ZocDoc from the ground up.Megangraduated from Adelphi University with a degree in Business Management.
6:30 - 6:50: Drinks & Networking6:50 - 7:50: Panel7:50 - 8:15: Audience Q&A8:15 - 9:00: More Drinks & Networking
Attend all of our events in March by purchasing a March Event Passand get access to March 7: StackTalk w/ Isaac Oates, March 14: B2B Marketing & Customer Acquisition, & March 21: Consumer Goods & Product Development, & March 28: Design Advice for Startups.
Stacklist hosts startup events in NYC to help entrepreneurs learn from successful founders & experts. Previous speakers have included the founders of Greenhouse, Movable Ink, x.ai, & Techstars. You can find all of ourpast events & speakers here!If you have any questions, please email me firstname.lastname@example.org.
Thanks to Alley powered by Verizon for hosting our event.Alley powered by Verizon locations are developed by Verizon, the world's leading technology company, in collaboration with Alley, a membership-only community workspace for creators. Each location is a curated community powered by the emerging technologies & thought-leadership of Verizon.