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EVENT DETAILS |
Join us at Lean Product Meetup asinnovation expert David J. Bland shares advice from his new book Testing Business Ideas.
Last year David was approached by Business Model Canvas creator Alex Osterwalder to co-author a new book about testing business ideas. They had both observed a gap between sketching out an idea & finding practical ways to rapidly test it. Building off of the books Business Model Generation, Lean Startup, The Four Steps to the Epiphany, & Value Proposition Design, they decided to curate a list of experiments for people who are stuck making progress on their idea.
David & Alex identified three major themes from design thinking. The first, desirability, describes whether or not people want the solution. The second, viability, speaks to if you can create a sustainable business with the solution. The third, feasibility, goes into the steps to run the infrastructure.
In this talk, David will give you a behind the scenes look at how companies have tested their ideas using different types of experiments. He'll cover how to choose an experiment as well as what you can do to address organizational barriers that might get in your way.
Join us for dinner, a great talk, & inspiring conversations.
About David Bland
David Bland advises companies on how to find product-market fit using lean startup, design thinking & agile. He's the co-author of Testing Business Ideas with Alex Osterwalder. David pioneered GE FastWorks with Eric Ries, advised emerging product teams at Adobe & mentored Toyota on lean startup practices. Before his transition into advising, David spent over 10 years of his career at technology startups. He stays connected to the startup scene through his work at Singularity University, Draper University, Backstage Capital & several Silicon Valley accelerators.
Raffle Prizes
After the talk, we will be giving away copies ofDavid's book Testing Business Ideas.
Schedule
6:00 to 6:30: Check-in & networking over dinner6:30 to 8:00: David's talk plus Q&A8:00 to 8:30: Prize raffle followed by networking
Note: tickets are non-refundable.
About our Sponsors
Our sponsorUserTestingenables companies to put their customers at the center of every business decision by leveraging the power of human insights. Through our platform, product & design, marketing, & UX teams connect with their exact target customer in a matter of hours & uncover actionable insights that drive ROI.Learn more at usertesting.com.
Our sponsorPendohelps product teams deliver software users love. Pendo captures product usage patterns & user feedback, & lets you communicate in-app to onboard, educate & guide users to value.Learn more at www.pendo.io.
Our sponsor Sam's Club is hiring product managers & designers. Learn more athttp://bit.ly/sams-pm-ux.
Our sponsor Balsamiq creates the world's easiest to use wireframing tool. Learn more at https://balsamiq.com.
Our sponsor Instabug empowers product managers to release & improve their apps through comprehensive bug & crash reports, in-app surveys, & real-time user feedback. Learn more athttps://instabug.com
A big thank you to Intuit for providing the space for our event!
Our sponsorCoreographyprovides corporate video & webinar solutions.Learn more at coreography.com.
Lean Product Meetup was founded in 2014 by product management trainer & consultant Dan Olsen, author of The Lean Product Playbook.
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