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EVENT DETAILS |
You're warmly invited to attend a special workshop on Brand DNA & Growth Presented by Digital DUMBO & Business of Brand, hosted by international speaker & serial entrepreneur, Linzi Boyd.
Welcome to a journey that will educate & inspire you to find your true purpose, discover your hidden assets & take your business to the next level. Over the course of this workshop we'll:
Define your hidden assets, building greater value for your business
Build a plan from the top-down rather than the bottom-up, enabling you to see your business' full growth potential
Identify the sales & marketing levers for your business to create traction & position it for scaled growth
Define your key business numbers, & identify when funding may be required
Provide you with tried & tested tools to become famous within your sector
This workshop is an abbreviated version of BoB School, a course taught in person by international speaker & serial entrepreneur Linzi Boyd. BoB will help you design your brand-led growth plan by building out greater value in your business & uncovering your hidden assets.
Agenda...
6:00PM -Guest Arrival & Networking
6:30PM -Brand DNA & Growth Workshop led by BoB: Business of Brand
8:00PM -Networking Continues
Facilitator
Linzi Boyd
International Speaker, Author & Founder of Business of Brand, BoB: Business of Brand
A serial entrepreneur, Linzi had set & up sold two businesses before the age of 24, her second company (a successful Footwear brand), which had seven global distribution channels, sold to Caterpillar after the shoes were recognised in the design Museum as design classics.
At the age of 25 Linzi was onto her third business, Surgery Group. Over its 15-year history Surgery has become renowned for influencing an industry, creating exciting projects & elevating some of the countries most famous high-street consumer brands that are well respected & known today. A business that once started out as just PR had formed into a group that BUILDS, RENOVATES & REFRESHES brands.
After years of working on building & developing brands in May 2014 Linzi published the No1 best seller, Brand Famous - How to get everyone talking about your business (Globally published by Capstone) which the Chartered institute of Marketing championed, to all its members, as their book of the month.
The methodology used in the book formed the base for BoB School, built for entrepreneurs, business leaders & SMEs. The School has been written to deliver a more in-depth version of the methodology used in the book, taking a brand from idea through to execution in 5 steps. It gives you all of the tried & tested tools & works with you & your business to create brand fame.
Event Co-hosted By...
BoB is changing the way the modern business operates. Born from a desire to build brands, grow businesses, impact industries & shift the world into a new era.
True growth impacts everyone & everything in your ecosystem & with real impact comes real change. BoB is creating a new business language, a coding system for growth. We guide you through the journey of rediscovering your brand. Your brand vision & purpose are linked with a deep emotional & authentic connection & together we uncover the unique assets of your brand to create further value.
We teach you how to conceive, build & implement a brand strategy from the Top-Down, building out your BRAND, PRODUCTS, CHANNELS & SALES & aligning the end-to-end growth stream with the bigger asset.
Camp David is a mindfully designed creative workspace in Brooklyn's growing Industry City. Spanning three floors, Camp David is home to a professional community of designers, architects, developers & budding businesses. Follow us on Instagram: @thecampdavid
Event Organized By...
Digital DUMBO produces live events, conferences, content, & custom experiences that connect companies & brands with our community of digital tastemakers, talent, & executives.
Digital DUMBO started in 2009 as a social gathering for innovative companies in the DUMBO (Down Under the Manhattan Bridge Overpass) neighborhood of Brooklyn, a six-block area with over 100 media & technology companies. We've since hosted events in some of the world's most innovative cities.
With over 15,000 members, Digital DUMBO is one of the fastest growing digital communities in the world.
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The Venue - Camp David @ Industry City
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