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EVENT DETAILS |
A good PR story is infinitely more effective than a front-page ad. - Richard Branson
While paid media & press releases can help drive traffic to your startup, it's costly & out of reach for many early founders. Plus, throwing money at the problem can only get you so far. Earned media coverage - free news stories, magazine write ups, blogs, etc., is what truly helps a startup scale.
Join our panel of journalists & public relations experts as they break down how to score free media coverage. Gain insider secrets on what inspires the media to cover a founder, or a startup, & how to build relationships with journalists in order to lean on them when the time is right. They'll share why they chose certain startups, over others, to cover along with the great & bad ways to pitch them.
What you'll learn:
What is News & what makes your startup, or founder, a valuable news story
How to build a scalable press strategy & when to engage outside PR help
Ways to leverage hot topics, trends, & breaking news to generate PR for your startup
How to get warm intros & develop relationships with reporters
Free to low cost PR tools & alternatives for founders on tight budgets
Networking & drinks to follow.
Schedule
6:00PM
Doors Open + Happy Hour
7:00PM-8:00PM
Generating PR for Your Early-Stage Startup
8:00PM-9:00PM
Networking + Drinks
Speakers
Megan Hernbroth
Startups & VC Reporter, Business Insider
Megan Hernbroth is a San Francisco-based reporter for Business Insider, where she covers startups & venture capital. Her coverage focuses on who is getting funding & which firms are behind startups' successes.
Harry McCracken
Technology Editor, Fast Company
Based in San Francisco, Harry McCracken is technology editor for Fast Company, where he covers everything from the world's largest tech firms to intrepid startups. Prior to joining Fast Company, McCracken was editor at large for TIME magazine, where he wrote about consumer technology for the print publication & its website. He also founded his own award-winning website, Technologizer, & spent five years as the editor in chief of PC Worldmagazine.
Rebecca Buckman
VP Marketing Communications, Battery Ventures
Becky leads Battery's marketing program, overseeing firm branding, communications, content & events. She also works closely with Battery's portfolio companies to provide both strategic & tactical PR counsel. Becky joined the firm in 2013 after running her own strategic-communications practice providing branding, positioning & media-related services to Silicon Valley investment firms & high-tech startups.
Prior to that Becky worked for many years as a business journalist, including ten years at the Wall Street Journal in its New York, San Francisco & Hong Kong bureaus.
Michael Copeland
Content, Amazon Web Services
Michael Copeland helps run editorial efforts at AWS focused on startups around the globe. Before joining AWS, he was a partner at venture capital firm Andreessen Horowitz, a senior editor at Wired managing business coverage, & covered the VC & tech world as a senior writer at Fortune & Business 2.0.
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