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With Lisa Conn (Product Partnerships, Facebook), Sapna Maheshwari (Reporter, NY Times), Shareen Pathak (MD Editorial, Digiday), Taylor Lorenz (Writer, The Atlantic), Brooke Erin Duffy (Prof., Cornell), Max Willens (Platforms Reporter, Digiday), Natalie Silverstein (VP Brand Mktg & Culture, Collectively), Becca Lewis (Research Analyst, Data & Society).
Thu, Nov 29, 2018 @ 05:00 PM   FREE   The Brown Institute For Media Innovation, 2950 Broadway, Pulitzer Hall
 
     
 
 
              

      
 
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EVENT DETAILS
Clout Atlas: The Role of Digital Influencers in Online Journalism



Thurs, November 29, 2018
5:00 PM - 8:30 PM
Columbia Journalism School2950 Broadway, Pulitzer HallNew York, NY 10027


The rise of social media platforms has created a crop of so-called digitalinfluencerswho communicate with & advertise to their audiences in more direct ways than traditional media figures.Influencersraise especially difficult questions when it comes to journalism: While someoffer vital perspectives that are underrepresented in the mainstream media, others use their unique positions to advance misleading or extremist content.

The Tow Center will bring together a group of journalists, academics, & industry leaders to discuss the evolving role of digitalinfluencerswithin the online media ecosystem:How doinfluencersbuild audiences & foster engagement? How do the dynamics ofinfluencernetworks compare to those of the mainstream media? How do social media platforms navigate their relationships withinfluencers? What can be done aboutinfluencerswho promoteharassment or misinformation?

PROGRAM

5:00pm: Introductions by the Tow Center

5:10pm: Panel 1 - What are influencers & where did they come from?
Shareen Pathak (Digiday)
Taylor Lorenz (The Atlantic)
Brooke Erin Duffy (Cornell University)
More speakers TBA

6:00pm: Panel 2 - Emerging business models for influencers
Max Willens (Digiday)
Natalie Silverstein (Collectively)
Sapna Maheshwari (The New York Times)
More speakers TBA

6:50pm: BREAK

7:00pm: Panel 3 - Influencers, journalism, misinformation, polarization
Lisa Conn (Facebook)
Becca Lewis (Data & Society)
More speakers TBA


7:50pm: RECEPTION
 
 
 
 
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