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With Sophie Tahran (UX, New Yorker / Conde Nast).
Tue, Sep 17, 2019 @ 06:30 PM   $5   MasterCard, 114 5th Ave
 
     
 
 
              

      
 
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EVENT DETAILS
Names. Everyone has at least onebut when it comes to products, features, & functions, choosing a name often spikes subjectivity & emotion.

In this session, we'll learn how to design an effective naming process, defining everything from who should really be involved to how you'll determine success.

We'll walk through real-world examples from Lyft, InVision, & Cond Nast, leaving you with the information needed to choose ownable, widely adopted names.

About Sophie Tahran:
Sophie currently leads up UX writing at Cond Nast. Shes primarily focused on The New Yorker, but has yet to win the cartoon caption contest. Past lives include establishing a UX writing practice at InVision & wearing many hats at Lyft.

Agenda:
6:30-7:00: Mix & mingle with snacks & drinks
7:00-8:00: Presentation & Q&A
8:00-8:30 More time to network, eat, drink, & say goodbye

Please note: those who attend will be refunded (minus minimal card fees). The venue can hold 70 attendees, & we'd love to fill every spot.

 
 
 
 
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