Sign up for our awesome SF Bay Area Tech Events weekly email newsletter.     EVENT DETAILS The Premier Conference for Leaders in Mar Tech Here's why you should attend RampUp 2020 Get real advice on challenges you're facing Meet & network with industry glitterati Start or seal new business deals 8:30 - 9:00 AM Location: Gold Room Account-Based Marketing: Success with Targeting & Measurement Sixty percent of global B2B marketers plan to use account-based marketing (ABM) in 2020. Learn best practices for account list creation & targeting & how to measure success & prove ROI. Speakers: Spencer Smith Head of Product Marketing 9:10 - 9:40 AM Location: Gold Room Data Sharing Learnings from LiveRamp Europe Europe has been on the forefront of privacy legislation & those winds of change have now hit US shores. Learn from European businesses, who are getting creative with data sharing in clean rooms environments, both to protect consumer privacy & take marketing cooperation to safe & secure new heights. Speakers: Tim Abraham Director Strategic Growth, EU 9:50 - 10:20 AM Location: Gold Room Use Third-Party Data to Measure Marketing Effectiveness Understand & increase the effectiveness of your marketing efforts through people-based measurement by leveraging third-party data for a full 360 view of your customers & their actions. Speakers: Rob Jonas Chief Revenue Officer Jeff Sporn Chief Digital Officer Sandeep Milar Global Head, Go To Market, Data Products Kaitie Coghlan VP, Data Partnerships 10:30 - 11:00 AM Location: Gold Room Attribute Your TV Plan To Tangible Business Results TV has outgrown legacy panels & broad-based demographic measurement, but LiveRamp & DataPlusMath can help you combat this & uplevel your TV marketing strategy. Join this session to learn how DataPlusMath can help you better align cross-screen & drive TV investment to key business results. Hear from industry experts who are pushing the envelope in TV attribution & crafting new TV measurement strategies. Speakers: Gene Turner Chief of Horizon Next Christine Grammier Managing Director, LiveRamp TV 11:10 - 11:40 AM Location: Gold Room Unlock the Power of Multitouch Attribution with IdentityLink A people-based approach to multitouch attribution helps marketers realize where their biggest returns come from. In this case study, hear from one of our attribution partners about how combining their technology & IdentityLink paid dividends for their clients. Speakers: Rachel Wolan VP, Product Management