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You can't have game-changing strategy without research that turns your brain on. Yet, how much of your time is spent stuck in your research routines, slogging through cliche trend articles or dead inside reports?
Are you bored? We're bored.
But, in our world of 48 hour turn arounds & laughable budgets how the hell can you do research that actually gets people's blood pumping?
On Tuesday, July 9th, STRTGST is conspiring with Nonfiction Research to bring you a masterclass in doing dope research when you're set up to fail. Co-founders Ben Zeidler & Gunny Scarfo are experts in going rogue with research. They've interviewed bank robbers, escorts & ventured unchaperoned into prisons (woah...we know).
Before co-founding Nonfiction Research, Ben was Global Head of CPG Research at L2 (acquired by Gartner Research) where he worked directly with some of the world's largest consumer brands, including P&G, Unilever, & Nestle. Prior to L2, he worked at Tenthwave, where he established the research & analytics practice, which grew in revenue annually. Ben is on the advisory board at Harvard Business Review & is routinely quoted/featured in industry news. He's a graduate of Georgetown University.
Before co-founding Nonfiction Research, Gunny was the Head of Strategy at VICE Media's digital agency, an arm of the $5.7B counterculture media giant. There, he oversaw a team of strategists working on brands such as Unilever, Kraft, Activision, Rolex, & VICE properties such as VICELAND & VICE Impact. Prior to VICE, Gunny was Head of Strategy at Tenthwave Digital (now Accenture Interactive), where he led strategy engagements for BlackRock & helped make Duncan Hines the most shared CPG brand on Facebook. He previously worked for three years as head of marketing at The Abernathy Group, a hedge fund. He's a graduate of Columbia University.
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