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EVENT DETAILS |
Our NYC Master Class in Corporate Innovation is a hands-on, three-day experiential workshop that teaches participants key concepts & tools to help their companies create new businesses, develop innovation initiatives, reduce risk, & develop a competitive advantage.
We'll also use New York City as our laboratory as we visit, hear from & connect with the best its innovation ecosystem has offer. New York City provides a learning environment for corporate innovation unmatched by any other city in the world. It is not only home to more Fortune 500 companies than any other city but is also one of the largest & most vibrant startup ecosystems in the world.
Master corporate innovation. A unique New York City experience.
What will you get from the NYC Master Class?
Gain a practical innovation toolkit consisting of the latest skills from lean startup, design thinking, creativity research, & strategic communications.
Experience the NYC innovation ecosystem with curated visits to meet with corporate innovation practitioners from large companies & startup accelerators that can provide unique insight into corporate innovation, startup entrepreneurship, & frontier technology.
Two hours of post-workshop remote innovation coaching to help guide you in applying what you have learned.
A copy of our Innovation Essentials, a short user-friendly guidebook that provides you all the frameworks used throughout the course, glossaries, & further suggested readings.
Access to our Slack channel for all attendees of the workshop to continue the learning long after the course is finished.
Who should attend?
Innovation leaders, directors, & executives who are passionate about improving their skills & bringing more innovation into their organization.
Those involved with learning & development around innovation or digital transformation efforts within their organization.
Those interested in building a foundation in design thinking, lean startup, creativity skills & for hands-on tools to apply to their business models.
Why is the NYC Master Class Different?
Every GIANT facilitator has lived the reality of innovation, both as an industry practitioner & a startup entrepreneur.
Activities are based upon a flipped classroom approach wherein participants learn through continuous hands-on & practical exercises.
Our facilitators are also academics & educators, so we approach the communication of concepts with a rigor & simplicity that few others can offer.
How do I justify attending internally?
This course will uniquely equip me to be an innovation architect within our organization. I will learn the latest skills & and thinking about corporate innovation & return refreshed, invigorated & ready to infuse innovation into all our operations. In addition, I will connect with leading corporate innovation practitioners & tech startups in New York City who can serve as an important resource to leverage our own efforts.Companies & organizations as diverse as Fidelity Investments, Merck,ExxonMobil, Pfizer,Columbia University & the World Bank have all sent employees to GIANT Innovation training to bring these mindsets back to their workplaces.
What is the agenda?
Day 1: Foundations & discovering opportunities
9am-10am The fundamentals of innovation & the innovative mindset
Why the urgency to innovate within large enterprises. Why now?
What is a startup? What can we learn from them & apply in large organizations?
10am-1pm Design thinking & reframing
Ethnographic interviewing & observation techniques.
Opportunity spaces & How might we statements.
Empathy & journey maps.
Jobs-to-done theory of innovation & value proposition mapping.
Field work: Digging into customer needs via your first ethnographic interviews.
1pm-3pm Moving beyond brainstorming: Idea generation & creative problem solving
Debunking myths of creativity, idea generation, & brainstorming.
Ideation tools drawn from the latest creativity research: strategic intuition, TRIZ, & task unification.
Selecting the best ideas.
3pm-5pm Guest Speaker
Corporate Innovation Practitioner Guest Speaker.
Optional Evening Activity: Innovation Leaders & Practitioners Roundtable
TheInnovation Leaders & Practitioners Roundtablebrings together over 100 senior-level innovation practitioners from a range of industries for intimate & curated gatherings (see here for more details).
Day 2: Building & testing business models
9am-1pm Lean startup & business model innovation
Business model innovation & business model design.
Introduction to lean startup methodology.
Understanding key concepts: Customer development, business model assumption ranking, early adopters, & the Build-Measure-Learn loop.
Collecting unbiased data through effective problem & solution interviews with customers (including dos & don'ts).
Field work: running your first experiment with problem interviews.
2pm-5pm Site visits to NYC Innovation Ecosystem
Startup meet & greet: Visit startup accelerators & meet relevant startups that can provide unique insight into corporate innovation.
Dig deeper, discuss, & witness real-world innovation approaches & challenges from other companies & industries.
Optional Evening Activity: Participant Dinner
Insider Dinner featuring an open discussion with a few special guests from the NYC innovation ecosystem.
Day 3: Scaling & communicating innovation
9am-11am Lean Startup Part II
Solution testing & MVP design.
Field work: Getting solution feedback to improve your business concept.
11am-1pm Strategic communications & pitching
Audience mapping.
Pitch training, including non-verbal & verbal communications tools.
2pm-4pm Applying innovation tools within large organizations
Understand how, when, & where to apply innovation methodologies within teams & the organization as a whole
Innovation pipeline & metrics
Managing organizational politics around innovation & overcoming organizational barriers.
4pm-5pm Course reflection
Discussion on how to apply what was learned back in participants' home organizations.
If you want a tailored Master Class in Corporate Innovation for your organization, contact us here.
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