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EVENT DETAILS |
Become Valuable, a program for startups adopted by Google is landing in New York!
Use a rare opportunity to join Hanoch (Han) Rabinovitz, one of the most renowned growth strategists for a one-day public workshop for startup founders & managers. Become Valuable, is a global program that's adopted by Google's Launchpad Accelerator in Silicon valley & over 150 startup companies around the world have participated to date.
You'll also get to work with Adam Berk, a serial entrepreneur, lean teacher at Lean Startup Co. & a key mentor at Google's Launchpad Accelerator.
Join an intimate group of companies on a journey to rewire your concepts about purpose, users, customers & business growth.
WHO SHOULD ATTEND
CEOs, founders & C-levels of startups - this is not a workshop that you'll want to delegate attendance for.
Companies in various stages of their life cycle: preparing for their seed round, or ensuring series A or B.
Anyone building their product innovation layout or looking to win a target market.
IN THIS WORKSHOP YOU WILL:
Discover what positive change you bring to the people & businesses you target
Understand the level of intimacy you need with users & customers, to become & stay relevant for them
The confidence to find & deliver real value that users want more & will choose over existing solutions
The ability to stand out from the competition & create a loyal group of followers
The confidence to create an unbreakable internal culture that will fuel performance & effectiveness
The knowledge of the single most important principle to follow for long-term business growth.
WORKSHOP SCHEDULE
Participants complete a 6+1 step deep dive during the course of a day where they x-ray their whole business - from the spark of the initial idea, through their current situation all the way to their visions for the future.
GO HOME KNOWING
How to develop a solid, effective & practical value statement - as a beacon for your product, corporate culture & business strategy
Practical tools to help prioritize your work in line with your effective mission statement
Practical tools to create experiments unearthing previously hidden areas for growth
How to grow your business authentically & create a lasting impact
How to create a loyal customer base who organically turn into brand ambassadors
How to enhance teamwork effectiveness, discover new capabilities in employees.
ALL ATTENDEES WILL RECEIVE
Roadmap of the process
All 6 canvases to be used with your wider team
A condensed version of the slides shown
MENTORS
The program was built by Hanoch (Han) Rabinovitz, a renowned growth strategist for tech giants like Google & Microsoft, as well as numerous startups. Han has followed the growth of dozens of his clients closely, from their fundraising strategies to their billion $ successes. Han is a global strategy & marketing expert for Google, a seasonal strategist in Microsoft Next Big Thing Global Teams & an academic lecturer for entrepreneurship & marketing.
Adam Berkis a lean entrepreneur, lean teacher, & serial entrepreneur who helps large organizations implement innovation at scale. He is one of the more intrepid experimenters. He's currently faculty member at Eric Ries' Lean Startup co. & mentors at places like KauffmanLabs, TechPeaks, Bizdom, Numa Paris, StartupIstanbul, Startup Chile, TurkishWIN, FastForward Ramallah, AOL, ESPN, NEWSCORP, AMEX & others who don't want their competition to know just how valuable it can be to run the types of experiments he teaches.
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