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EVENT DETAILS |
Join us as we chat with Bettina Huang of Platform to discuss new marketplaces, the art market & more.
About this event
On June 21st, Bettina Huang joins to to celebrate the launch of Platform, a new e-commerce site for purchasing art. Bettina will talk to us about how Platform was built & talk through the psychology, merchandising, user experience, the art market & more. Plus, Bettina will answer your questions live.
About Platform:
Platform is the single destination for discovering & buying the world's best art online. On the first of every month, we bring you limited-time offerings of in-demand contemporary artworks from top independent art galleries, available for anyone to purchase with one click.
As champions of galleries & artists, we have created the only site that enables constant discovery, with no barriers to evolving from art enthusiast to art collector-no hidden prices, no sifting through thousands of unedited offerings, no back-and-forth correspondence before you can buy. Platform brings deep art-world expertise to a new generation of collectors & art enthusiasts through a streamlined e-commerce experience thoughtfully designed to let you see & buy art at its best.
Platform was founded in 2021 with support from David Zwirner gallery & is based in New York.
About Bettina:
Bettina Huang is the GM & Head of Platform, leading the company's strategy, operations & technology & playing the central role in shaping Platform's engaging & accessible brand & user experience.
Bettina brings over a decade of entrepreneurial & start-up experience at the intersection of technology, e-commerce, & culture. A previous start-up founder herself, Bettina has held leadership roles at e-commerce leaders, such as Fab.com & Quidsi, the subsidiary of Amazon.
With a long-held passion for art, including early professional experience at Christie's, Bettina has integrated that passion with her expertise in innovative ecommerce & technology to build Platform into an industry disruptor, connecting contemporary art & artists to a broad audience of increasingly digital-first consumers.
She received her B.A. from Brown University with a major in the History of Art & her M.B.A. from New York University Leonard N. Stern School of Business with a specialization in Entrepreneurship & Innovation & Finance.
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