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EVENT DETAILS |
"Go-to-Market" can be overwhelming for an entrepreneur to think about. It's a comprehensive plan with the goal of bringing your product or service to your ideal customer. And it can be very comprehensive - from defining your ideal customer to developing your pricing & packaging, from creating marketing assets to training your sales representatives, there's a lot to consider. Where does one even begin to build a strategy that will have such a great impact on the business? What are the key questions to ask, steps to take, & mistakes to avoid? In this session, we're joined by Jana Frejova, Team Lead of Growth & Product Marketing at Spendesk, to guide you through a simple framework for building & executing your go-to-market strategy.
Key Takeaways:
The kind of research needed to support a GtM
The information & metrics that are usually included in a GtM
The questions a GtM should answer
OUR SPECIAL GUEST
Jana Frejova
Team Lead, Growth & Product Marketing @ Spendesk
A lawyer by training, a growth & product marketing leader by passion & trade; Jana is currently establishing a new function at the fintech unicorn Spendesk focused on product-led growth. Jana has 10+ years of global experience from marketing & strategy roles at Spendesk & Axway in Paris, Oracle in London, Opower in the USA, & Equinor in Brussels. She has taken products from early concepts to full market launches & adoption, led strategic initiatives, & oversaw product marketing for key solution lines.As a published author, speaker & mentor (including the Tech Talks Daily podcast & the Product Marketing Summit), she was recognized as a Top 100 Product Marketing Influencer in 2021, & was selected for Oracle's Women's Leadership program aimed at top performers & future Oracle leaders.Jana writes the Saassy GtM blog, that includes tips, tricks & frameworks for product marketers of all levels to launch & grow their SaaS: saassygtm.substack.com
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