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EVENT DETAILS |
Learn about the currency that ad sales, finance, producers, & programmers live by, including ratings, shares, hits, live + same day, C3, & demo delivery.
If you're a creator & numbers scare you, this is the course for you. Understand how networks measure & view your work, so you can converse with industry professionals in their own language.
Ratings, shares, hits, live + same day, C3, demo delivery - these are among the coins of the realm in the entertainment industry. But what is this media math? How is audience measured? And how does that audience measurement translate to the dollars that move the industry? Learn to converse about the currency that ad sales, finance, producers, & programmers live by.
This course is taught by Ray Giacopelli, a programming & media research consultant with decades of experience in TV & film; this course is adapted from a class that was built in conjunction with NYU & the rating service, The Nielsen Corporation.
The first class will cover the evolution of audience measurement. Why are audiences measured? Who are the companies doing the measurement? How do they do it, who polices them, & who are the end users? The bulk of the session will be discussing how & why things are set up as they are.
In the second class, you'll learn the basic formulas & explanations behind ratings, shares, hits, VPVHs, demographic impressions, set-top-box data, single source information, & more. The currency of the entertainment industry will be thoroughly explained & demystified.
Finally, the third class will take your recent knowledge about how the numbers are derived & computed & show how they are used & applied in everyday business. Learn through case studies of real world examples how these numbers help define success & failure in the entertainment industry.
This course is intended for novice industry professionals who wish to be more well-versed in the currency of media, as well as those considering a career in media research or media sales.
What You Will Learn
How audience is measured: basic formulas behind ratings, shares, hits, VPVHs, demographic impressions, set-top-box data, single source information, & more
How audience measurement translates to dollars
Fluency in the same language as key decision makers like finance, producers, & programmers
Ray Giacopelli is a Programming & Media-Research consultant, with decades of experience in Television & Film.
Most recently he worked in Programming/Research at AMC Networks, joining just before Mad Men' & Breaking Bad' were about to debut. He designed the audience research that guided Mad Men' season two, & was part of the group that saw the potential in, & pushed to develop The Walking Dead' right from the initial script. He worked with all five AMC Networks (AMC, WEtv, IFC, Sundance, & BBC-America) forecasting the audience potential of scripts, treatments, pitches, & schedule scenarios. These forecasts were used by all departments: Programming, Sales, Finance, & Senior Management. Previously, Ray worked in Research at Comedy Central, & earlier was the SVP Research at USA Networks & SyFy. His media career began Script Reading at Warner Bros. Pictures, where he found the source material for Stanley Kubrick's Full Metal Jacket'.
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