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EVENT DETAILS

THIS IS A FREE EVENT - PLEASE FINISH YOUR RSVP IN THE LINK BELOW
https://events.mobilegrowth.org/events/details/branch-sf-bay-area-presents-mobile-growth-sf-bay-area-with-wish-dropbox-verizon-media-and-draftkings/ Join us for a night of growth stories & strategies with mobile experts. Well kick off the evening with some beer, soft drinks, & pizza, & then hear lessons & best practices for app growth. Well cover everything from organic & paid user acquisition, retention & engagement strategies, & more.<br></p>

Agenda
6:30 PM: Check-in, pizza + drinks
7:00 PM: Welcome & introductions
7:15 PM: Mobile Growth panel
7:50 PM: Q&A From Audience
8:00 PM: Doors Close
8:05 PM: Wrap-up & More Networking

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Panelists
Stella Wu - Wish (Growth PM)
6+ years of mobile paid & organic growth experience. 1st person in the Wish marketing team, with an entrepreneurial spirit.

Jayne Pimentel - DraftKings (Senior Director, Growth Marketing)
Jayne Pimentel is the Senior Director of Growth Marketing at DraftKings. She manages growth marketing responsibilities across paid search, paid social, programmatic & Adnet. Her team works to drive new user growth through these various channels efficiently & effectively. Jayne joined DraftKings by way of MachineZone (MZ), a technology company that focuses on mobile strategy games. As the senior director of ad operations at MZ, Jayne gained extensive knowledge of both the mobile gaming & advertising ecosystems. Prior to this, Jayne served as the director of revenue & ad operations at Reddit, one of the top ten websites in the United States. Jayne holds her B.S. in marketing from Santa Clara University where she was a member of Delta Gamma & also a student athlete on the Womens Lacrosse team.

Marlen Knsel - Dropbox (Product Manager, Mobile Growth)

Susie Orr - Verizon media (enior Marketing Manager, Mobile)
Susie Orr owns paid growth for Verizon Media with a strict focus on performance & incrementality. She's using her years of metrics-driven buying experience from mobile gaming & applying it to Verizon Media's brand growth strategy. She loves battling ad fraud & sharing those learnings with others to bring positive change to the mobile ads ecosystem.

Host
Cynthia Chiang - Branch (Community Manager)

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Global Partner
Branch (https://branch.io)
Branch provides solutions that unify user measurement across different devices, platforms, & channels, delivering a seamless customer experience no matter where the user comes from. Today's mobile businesses are divided, causing inaccurate attribution & links that dont work, leading to wasted marketing spend & broken customer journeys. Branch fixes that - providing a holistic view of various user touch points, ensuring that links take the user to the right place on website or native app.

Gold Sponsor
MoEngage (https://moengage.com)
MoEngage is an intelligent marketing cloud, built for the mobile-first world. With AI-powered automation & optimization capabilities, MoEngage enables hyper-personalization at scale across multiple channels like mobile push, email, in-app, web push, & SMS. Fortune 500 brands across 35+ countries such as McAfee, Samsung, & Vodafone use MoEngage to orchestrate their omnichannel campaigns. MoEngage has been featured on Gartners Magic Quadrant for two consecutive years.

Partner
Grow (https://growco.inc.com/)
With 40 years of experience covering entrepreneurship, & educating & empowering entrepreneurs understands what business builders need & what will make them more effective. Thats why we created the Grow Your Company Conference (GrowCo), a three-day event that brings together entrepreneurs like you, hungry for the advice, proven strategies, & necessary connections to grow a business. Motivating keynotes & educational breakouts will leave you inspired in so many ways & with shortcuts & insights to take your business further than you ever imagined.

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