Slow loading time doesn't only affect your users, it also potentially defers them from visiting your website & using your product. Page loading time directly affects conversions, page views, direct revenues & how Google ranks your pages.
There are a few hundreds of signals that determine where a webpage ranks in Google: page relevance, backlinks, social signals, fresh content, speed & many other ranking factors. Website performance optimization became one of the major topics discussed by Google, Microsoft, Facebook & many large & small companies who care for all of the above.
Alla will help you sort out the impact of page loading time over conversions to better understand the stakes involved in improving page speed.
Alla Gringaus (@agringaus) is a Performance Solution Architect at Rigor. She has worked with well-established technology & media brands such as TIME, People, Economist, American Kennel Club & many others carrying hands-on & leading roles in front-end development & UX design.
She always championed Web Performance to make the sites fast, & rigorously works on establishing performance culture & making speed a requirement rather than one of the features. Alla's journey continues at Rigor where she nurtures her creative & technical skills through web performance optimization (WPO).
We are back at Meetup HQ & they are sponsoring food & drinks!
As always, we are going to have geekaways with geeky prizes provided by our sponsors.
6:30 - Arrive at Meetup, meet other members
6:45 - Event starts
7:00 - Website Speed & Conversion Rates (Alla Gringaus)
8:00 - Q&A
8:15 - "Books & Stuff" geekaways
8:30 - Open Discussion, Networking
New York, NY
Directions on Google Maps: https://goo.gl/VUw23K
Entrance on StreetView: https://goo.gl/h4Cwh6
- Fastly (https://www.fastly.com/) is the only CDN that gives businesses complete control over how they serve content & the ability to cache frequently changing content at the edge.
- Catchpoint's (https://www.catchpoint.com/) end-user experience monitoring provides complete visibility into users' experiences from anywhere to detect & fix issues faster.