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EVENT DETAILS |
Sponsored by BHI, The Startup Station presents:HOW TO MODEL AN EARLY STAGE SOFTWARE OR SERVICE STARTUP
Explainer video:https://youtu.be/I0L2zNd6B7sWorkshop materials include Powerpoint & Excel examples for each business model, as well as a video recording that will be available for 72 hours to view after the class date.No prior finance experience is necessary.The class may be attended virtually.A fully functional financial model template which you can customize based on your company's needs may be purchased for an additional $40.AGENDA:Welcome: 5:45 pm - 6:00 pmIntroduction & Challenges in Modeling Early Stage Software Startups: 6:00 pm - 6:15 pmModeling a Software Startup Part I: 6:15 pm - 7:00 pmA. Subscription/ SAS Business ModelB. Advertising Business Model (Affiliates, Ads, Direct Advertising)C. Freemium Business Model (often used in Mobile Apps)Break: 7:00 pm - 7:15 pmModeling a Software Startup Part II: 7:15 pm - 8:00 pmD. Software Product Business ModelE. Marketplace Business ModelF. Data Business ModelG. Consulting Services Business ModelWORKSHOP DESCRIPTION:In this workshop we will discuss how to model seven different business models for pre-revenue service or software startups. Specifically we will cover the following:1. Creating assumptions for & modeling various user/customer acquisition strategies, including those driven by advertising budgets, the number of participants & the number of salespeople.2. Creating assumptions for & modeling a weighted average price for a range of products or services.3. Creating assumptions for & modeling a weighted average price for in-app purchases for mobile apps.4. A user modeling exercise.5. An affiliate/ direct revenue model for advertising that will also demonstrate how to model an affiliate-to-direct transition as well negotiating revenue share from an affiliate network.6. An advertising revenue model that will demonstrate how to estimate the number of click-throughs.Presenter: Victoria Yampolsky, CFAFounder of the Startup Station Meetup
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