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With Saba Sedighi (Audience Development Mgr, Hired).
Tue, Dec 19, 2017 @ 03:00 PM   $65   General Assembly SF, 225 Bush St, 5th Fl
 
     
 
 
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Saba Sedighi Photo







Audience Development Manager,
Hired






About This Workshop

Social media initiatives dont start when you register a Facebook or Twitter account & start posting announcements, it begins much sooner. In this workshop, youll be taken through a 6-step methodology that will help guide your efforts to develop an actionable social media strategy. Youll learn how to structure your social media efforts, deploy your resources, & ultimately launch a social media campaign that is professional & provides results youll be able to interpret & understand.




Takeaways

  • Learn how to develop & implement a social media strategy.

  • Create an elevator pitch that clearly defines your brand, audience, & key differentiator.

  • Define & track the KPIs most relevant to your business.

  • Describe the difference between major social media platforms.

  • Identify which platforms to use for your business.

  • Explain the difference between publishing, listening, & reporting tools.

  • Create a weekly content calendar for your business.




About the Instructor


Saba Sedighi Photo





Audience Development Manager,
Hired



Saba Sedighi is a results driven Marketing Strategist, Content Creator, Speaker & Course Instructor. By utilizing her excellent verbal & written communication skills, she takes on an innovative approach towards social selling to connect brands with their audience. Tech savvy, with a broad understanding of social media & influencer marketing, Saba delivers her clients with insightful strategies that help them cut through the noise. She has spoken at numerous conferences such as Social Media Marketing World & National Association of Broadcasters.




 
 
 
 
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