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EVENT DETAILS |
About This Workshop
Social media initiatives dont start when you register a Facebook or Twitter account & start posting announcements, it begins much sooner. In this workshop, youll be taken through a 6-step methodology that will help guide your efforts to develop an actionable social media strategy. Youll learn how to structure your social media efforts, deploy your resources, & ultimately launch a social media campaign that is professional & provides results youll be able to interpret & understand.
Takeaways
- Learn how to develop & implement a social media strategy.
- Create an elevator pitch that clearly defines your brand, audience, & key differentiator.
- Define & track the KPIs most relevant to your business.
- Describe the difference between major social media platforms.
- Identify which platforms to use for your business.
- Explain the difference between publishing, listening, & reporting tools.
- Create a weekly content calendar for your business.
About the Instructor
Saba Sedighi
Audience Development Manager, Hired
Saba Sedighi is a results driven Marketing Strategist, Content Creator, Speaker & Course Instructor. By utilizing her excellent verbal & written communication skills, she takes on an innovative approach towards social selling to connect brands with their audience. Tech savvy, with a broad understanding of social media & influencer marketing, Saba delivers her clients with insightful strategies that help them cut through the noise. She has spoken at numerous conferences such as Social Media Marketing World & National Association of Broadcasters.
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