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EVENT DETAILS |
On Wednesday, October 3, 2018, during Advertising Week New York, 33Across is bringing together top executives & stakeholders from across the digital media ecosystem for a lively, hard-hitting breakfast roundtable event, which will explore some of the big ideas & trends that have the potential to impact the trajectory of the online advertising industry in the year ahead.
In today's media climate, it's undeniable that both advertisers & publishers are vying for consumer attention. Their need to get eyes on content, both editorial & advertisements, has resulted in a wealth of different ad formats & targeting strategies designed to engage audiences, each achieving that goal to varying degrees of success with varying tradeoffs. Compounding matters are issues like viewability, fraud, ad-blocking & the impact of GDPR in Europe. The resulting landscape is one in which advertisers value ad quality, publishers prize scale, & diverse revenue streams & consumers seek a more ideal user experience. But how can these competing interests become better aligned?
This roundtable will explore these & related topics, such as:
How should page quality & audience attention be measured & valued?
Is viewability the best proxy for programmatic quality?
Is the current one-second' standard adequate, & are buyers trying to understand the benefits of exceeding it?
Are advertisers willing to pay more for quality? If no, why not?
Do advertisers care about the user experience or just results? (i.e. Annoying ads & cluttered pages that may still be delivering the metrics)
Is there growing awareness among buyers about how they're accessing premium publisher inventory?
On the flip side, what is the future of the open exchange in a world where fundamental fraud, viewability, & brand safety concerns are being brought under control. Does the value prop of scale become interesting again?
And more
Confirmed speakers include:
Eric Wheeler, Founder & CEO, 33Across
Angelina Eng, Executive Director, Marketing, Morgan Stanley
Chris Guenther, Senior Vice President, Global Head of Programmatic, News Corp
Jeff Giacchetti, US Digital Marketing Lead atHenkelCorporation
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