Events  Classes  Deals  Spaces  Jobs  SXSW 
    Sign in  
With Sharon Lee Thony (Founder/CEO, STK MKT Entertainment).
Friday, January 25, 2019 at 01:00 PM   $50
Civic Hall, 118 W 22nd St, 12th Fl

Sign up for our awesome New York
Tech Events weekly email newsletter.
About this workshop
The digital landscape moves at lightning speed. Every industry has been affected by the advances in digital marketing-from healthcare to education to civic tech. Has your manager recently assigned digital marketing responsibilities to you? Do you work for a non-profit organization or government agency, & handle all things digital on your own? Then this data-driven marketing workshop may be just what you need-specifically created for nonprofits & government agencies interested in gaining a deeper understanding of how to use data to support your digital marketing efforts.
This four-hour, project-based class will equip you with tips & strategies on how to devise your marketing strategy, what digital channels are available to you, how to use them for advocacy efforts (or other organizational goals), & how to track & analyze all of your marketing efforts with data-driven decisions.

Learn how to create a data-driven digital marketing strategy
List & execute at least 5 key best practices on data-driven marketing for advocacy
Identify commonly used KPIs & metrics to track & optimize
Describe common channels & tactics for data-driven strategy

Prereqs & Preparation

Project that you want to focus on

About the Facilitators
Sharon Lee Thony
Sharon Lee Thony is a marketing professional with over 15 years of experience in digital marketing, brand strategy & instructional design. She is currently a Lead Instructor of Digital Marketing at General Assembly, teaching courses & workshops such as Google Analytics Bootcamp, Email Marketing forEntrepreneurs, SEO for Startups & Beginners, Social Media Strategy & Mapping, Facebook Advertising for the Win, Digital Marketing Bootcamp, as well as General Assembly's Digital Marketing certification programfor which she designed the 10-week curriculum.
By day, Sharon is the Head of Marketing at a social impact arts organization in the Hudson Valley, leveraging all marketing channels to acquire new patrons, donors & corporate partners. In what remains of her spare time, Sharon is CEO/Co-Founder at a socially conscious media & entertainment startup.Sharon has work on both the agency & client sides of marketing, having helped to shape & launch iconic brands in luxury hospitality, beauty & personal care & non-profit industries. She holds an MBA from The Wharton School, University of Pennsylvania & a BA in Psychology from New York University.
Fiona Teng
Fiona has spent nearly ten years as a marketing & communication professional & a writer, & currently serves as the Director of Marketing & Membership at Civic Hall. Before Civic Hall, she supported the growth of Zipcar's membership & marketing from startup to acquisition, from the West Coast to the East Coast, growing the organization through integrated & customized digital & field marketing. She has written educational materials for Scholastic, amplified student startups at the NYU Entrepreneurial Institute, & told countless stories through infographics, essays, poetry, interviews, & videos. Fiona is passionate about social equity, undoing racism & patriarchy, & connecting immensely talented people for meaningful social change. Her writing is her therapy, & she belongs to numerous writing communities, including Voices of Our Nation's Art (VONA), a writers of color collective. When not writing, Fiona is likely dancing at her favorite soca party, visiting her beloved SF Bay Area, or off on a retreat breathing deeply & trying not to think so much.
© 2019 GarysGuide      About   Terms   Press   Feedback