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EVENT DETAILS |
Increasing your strategic impact as a product manager
Workshop Overview
Product Management Essentials is an overview course intended for confident product managers who are looking to increase their strategic skills & influence. The intention of this course is to help product managers build a strategic layer onto their core product practices, & focus on the soft skills & influencing tactics that are often needed to ensure effective product delivery. It seeks to answer the questions:
How can product managers increase organisational understanding of product practice?
What parts of their process can be used as tools for increased alignment?
How can product teams craft an evidence-driven product vision & ensure buy-in?
This course is centered on the senior product manager's role between the product team & the broader business. In order for teams to deliver effectively, they need buy-in & support from their stakeholders. You will gain an understanding of how to sharpen your product practice so that it becomes an alignment & educational tool.
What we'll cover on the day
Product Management Essentials is a full-day workshop comprised of six modules. Each module includes a lecture component on theory & practice, interspersed with up to three hands-on activities. This ensures that you have an opportunity to apply & work with concepts in a setting that will answer questions & facilitate critical thinking. The following modules will be covered:
Evaluating opportunity: Understanding how to unpack product assumptions & line up macro data to establish product viability & the foundations for product/market fit
Research techniques: Reviewing a range of research methodologies, beyond the classic interview, that help product teams validate problem & solution
Synthesis: Distilling insights from research & how to collaborate with stakeholders to deepen user understanding & influence
Prioritisation: Covering a range of techniques & their uses for alignment at points of product development lifecycle
Stakeholder management: A deep-dive into organisational relationships & understanding how to build a communication strategy
Things to reflect on before the workshop
Before your training workshop we ask that you take some time to consider the following questions. The more time you take to consider your current situation, & the issues & challenges you face, the more you'll gain from your training:
How much effort do you feel you have invested in stakeholder relationships?
How often do you make an effort to make your process more collaborative?
How do new projects or changes to features happen at your company?
How do you currently collect evidence to support decisions?
Key Takeaways
You will leave this workshop with the skills you need in order to build a strategic layer onto your core product practices. You will understand how to evaluate a potential product idea/change for value, & how to use process as an alignment tool within your company. You'll go back to work with a firm grasp of where you should include your stakeholders as collaborators, understanding how to build effective relationships with said stakeholders, & with the ability to create a communication strategy with your organisation.
Mind the Product Trainers
Every Mind the Product trainer is a working product manager who has worked with multiple products & domains. Your trainer's product management experience enriches the curriculum by delivering diverse perspectives on best practice in different scenarios. You will hear about the products they have worked on in the past, what went well, what didn't go so well, & how they tried to make improvements. Our trainers' main goal is not to provide participants with all of the answers, but help facilitate them in asking the right questions.
About Your Trainers
Gabrielle Bufrem, Senior Product Manager
Gabrielle Bufrem is a Senior Product Manager at Pivotal, where she works with a range of clients from enterprise to start-ups in order to build user-centered products. She is originally from Brazil, has lived in 13 cities around the world across 10 different countries, & has built products across North America, Europe, & Asia. She is passionate about the intersection of product management & design - so much so that she is currently conducting research with Brown PHD students on how to improve collaboration in design. She loves to travel, explore different countries, is a barista & a coffee lover. Gabrielle earned a B.A. from Brown University in International Relations.
Cris Valerio, Senior Product Manager
Cris has 10+ years of experience working with entrepreneurs & innovators across various roles including strategy, storytelling, user-research & product management.
Most recently she was a Senior Product Manager at Uber where she worked on the Marketplace team leading products & strategies for both Riders & Drivers with a specific focus on pricing & promotions. Prior to that she worked on the agency side with IDEO.org & MM.
In a past life she was a financial news journalist covering stories for Bloomberg & NPR. She's a Duke Fuqua alum & has worked around the world including Africa, India, Latin America, Europe, Russia, Indonesia & the U.S.In her spare time, Cris is an avid rock climber & likes scaring herself silly on big walls.
Agenda
Registration will begin at 9.00
Classwill start at 9.30 sharp & end at 17.00
We'll also provide a light breakfast, buffet lunch, & plenty of tea & coffee to fuel you through the day.
Frequently Asked Questions
Can I change the name or other details on my tickets?Yes, but only the person who purchased the ticket can make these changes on Eventbrite. You are free to change your ticket details up to two days before the event, including name, title, etc. Please make sure these details are correct as they will be what we show on your badge! Just login to Eventbrite & make the changes,following these instructions. If you can't reach the person who purchased the ticket in order to get them to change the information please contact us ontickets@mindtheproduct.comand we will help you make the updates.
Can I get a refund?We offer a full refund up to one month before the event. Simply log in to Eventbrite & request the refundfollowing these instructions. As with changes, only the person who purchased the tickets can request a refund.
Can I pay by invoice?As we are a small team we only offer payment by invoice if you are buying 5 tickets or more due to the additional overhead. Early Bird conference tickets cannot be purchased by invoice. Please also note that no tickets are held/issued until payment of the invoice has been received.Request to pay by invoice by emailingtickets@mindtheproduct.com
Tickets are not helduntil payment has been made - there are no exceptions to this.
We cannot agree to any terms & conditionsassociated with Purchase Order numbers or other supplier agreements.
We do not fill in supplier detail formsfor ticket invoices - if you cannot find details you require on our website - please ask.
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