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Scott Belsky is an entrepreneur, author, & investor. He is currently Chief Product Officer at Adobe, serves as a board member to several early stage companies, & is a Venture Partner at Benchmark, a leading venture capital firm based in San Francisco. He was previously the founder & CEO of Behance, a leading online platform to showcase & discover creative work.
He is also the creator of 99U, Behance's think tank & annual conference devoted to execution in the creative world. Belsky is the author of Making Ideas Happen & coauthor of the 99U book series.
The Messy Middle: Finding your way through the hardest & most crucial part of any bold venture
Entrepreneur, Chief Product Officer at Adobe, & product advisor to many of today's top start-ups, Scott Belsky believes we focus too much on the start & the finish of any project, ignoring the most important part--the messy middle--where success is truly determined.
Creating something from nothing is a volatile journey. The first mile births a new idea into existence, & the final mile is all about letting go. We love talking about starts & finishes, even though the middle stretch is the most important & often the most ignored & misunderstood.
Every business or creative project is "going great" until it fails--the bumps along the road are endured in isolation. We don't talk about the middle because we're not proud of the turbulence of our own making & the actions we took out of despair. This book sets out to change that.
Belsky draws on his experiences building Behance, selling it to & leading product teams at Adobe, & then working as an investor & advisor with companies like Airbnb, Pinterest, Uber, & Sweetgreen to distill seven years' worth of vital insights at every stage of building a business. He features examples from some of the most interesting people & teams, from entrepreneurs to writers, from small start-ups to billion-dollar companies transforming their industries.
These essential insights for enduring & optimizing the middle miles will outfit you to find your way through the messy middle of any bold project or new venture.
Company is the first vertical, multi-tenant tech campus at scale in New York. Company curates a collection of startups, entrepreneurs, & enterprises working towards the realization of impactful ideas, together.
Authors @ Company is an intimate series featuring some of the world's most influential writers. Engage with leading storytellers, change-agents, & big picture thinkers as they discuss their latest work & lead insightful, provocative conversations with our community.
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