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EVENT DETAILS |
If you're involved in tech in any way, you've likely heard of the concept of a "Growth Hacker" or just a "Growth" role in general. Over the last five years, this term has gotten wildly out of control. People want to be in Growth & companies want to hire Growth roles. However, from Willie's experience talking to many people who want to hop in the field as well as talking to numerous companies, he's found most of the people who talk about Growth actually have no idea what it is. A big part of what causes this are the lack of definitions. This talk is going to go over clear definitions & why Growth is much more of a Product function than it is a Marketing one. On top of going over how Growth is fundamentally different from Marketing, it will also go over how Growth Product Management can be quite different from feature or traditional Product Management. If you're interested in learning about what Growth really is as well as what you need to know to be a strong Growth Product Manager, this talk should answer your questions, or at least Willie will afterward.Main takeaways:-Defining Growth-How is Growth different from Marketing or Product Management?-How to think about your Growth strategy-How to become a Growth Product Manager
Meet the Speaker: Willie Tran
Willie is a Growth Product Manager at Dropbox where he works on implementing new features & experiments to drive revenue. Prior to Dropbox, he was the Head of Product at Testlio & helped scale the company from 7 to more than 60.
View the Speaker's LinkedIn
--Please note:- Tickets sales at the door are from 6:00 - 6:30 PM (if any are still available)- No refunds unless we have fully canceled the event. Date changes are not included. - For additional info or questions, send an email to events@productschool.com- For last minute questions, send a text to: (646) 679-7377ProductSchool New York - REGWSP -->Workshop - PMWSP -->
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