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With Hudson Gaines-Ross (Co-Founder, Plant People), Jon Chang (Product Marketer, IBM), Jorie Walsdorf (Dir. Product Mktg, Breather), Kyle Hoff (Co-Founder/CEO, Floyd).
Wed, Jul 10, 2019 @ 06:30 PM   $25   Alley Chelsea, 119 W 24th St, 2nd Fl
 
     
 
 
              

  
 
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EVENT DETAILS
Good product marketing makes it easy to explain what you do, why you do it, & who it's for. - Gaetano DiNardi, VP of Marketing at SalesHacker
Many forward-thinking startups have found a certain job function to be critical to their growth: product marketing.
What is it? It's how developers know what features to add or remove in the next versions of their product. It's how marketers know how to best position, message, & price their product. It's how sales teams are enabled to close more deals by better understanding their product & how to sell it.
For early-stage founders, there's a lot in common (and a lot to learn) from product marketers. With a well-crafted product marketing strategy, early-stage startups can create products that are delightful for their users, drive more conversions, & keep existing customers from churning.
Join us as we sit down with product marketers & founders to discuss

Creating a product marketing strategy
Collaborating between sales, development, & marketing teams
Testing prototypes & MVPs
Messaging & positioning strategies for your product
Collecting feedback & iterating
Managing & hiring product marketers


About the panelists
Panelists TBA!

Schedule
6:30 - 6:50: Drinks & Networking6:50 - 7:50: Panel7:50 - 8:15: Audience Q&A8:15 - 9:00: More Drinks & Networking

About us

Stacklist hosts startup events in NYC to help entrepreneurs learn from successful founders & experts. Previous speakers have included the founders of Greenhouse, Movable Ink, x.ai, & Techstars. You can find all of ourpast events & speakers here!If you have any questions, please email me atdanny@stacklist.com.



Audio transcripts, videos & photos will be taken at the event. As an attendee, you acknowledge that such recordings, videos & photos may be used for promotional or marketing purposes.
 
 
 
 
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