In this premier leadership event, inspiring & accomplished women executives who are innovating at the intersection of digital & sports will share their stories of leadership, success - as well as the bumps & challenges along the way.

The audience will have the opportunity to learn from the collective experiences of these trailblazers so they can put their strategies to work immediately - including how they met their goals, solved seemingly impossible challenges while continuing to push through & exceed expectations. Wine, eats & networking all included!

Since 2008 Wimlink has held over fifty events celebrating women doers, disrupters, trailblazers & innovators, in order to be a consistent source of inspiration & support that connects & empowers women, helping them to realize their potential & reach new heights.

Jennifer Storms
Chief Marketing Officer, NBC Sports Group

Jennifer Jenny Storms was named Chief Marketing Officer for NBC Sports Group in October 2015. She oversees all marketing for NBC Sports Group assets, which include NBC Sports, NBCSN, Golf Channel, the NBC Sports Regional Networks, NBC Sports Radio & NBC Sports Digital. She is also responsible for The NBC Sports Agency, which uses NBC Sports Group marketing resources to produce campaigns for group partners, which have included the Premier League, PGA TOUR & NHL. Storms reports to Mark Lazarus, Chairman, NBC Sports Group.

Storms joined NBC Sports Group from PepsiCo, where she most recently served as Senior Vice President of Global Sports Marketing. In that role, she was responsible for developing & implementing an integrated global sports strategy across PepsiCos portfolio, including 22 flagship global billion-dollar brands. She also managed the relationships for PepsiCos sports initiatives, including the NFL, MLB, NBA & NHL, as well as many team & player partnerships.

Deirdre Lester
Chief Revenue Officer, Barstool Sports

Deirdre is a trusted sales & marketing executive with 18+ years of experience in media sales & sales management in the interactive space. She is comfortable in highly competitive markets & proficient in emerging technology & advertising fields including social & mobile. Having worked at both Fortune 500 sales organizations & highly entrepreneurial companies, she understands the leadership skills which are required to build start-ups as well as the balance needed within more established organizations.

Through top-notch sales training at CNET & ESPN as well as years of hands on managerial experience at Rivals.com, Y! Sports & MLBAM, she maintains well-honed strategic selling & negotiating skills & direct dialogue with executives & senior officers at Fortune 500 companies, top advertising agencies & leading professional sports teams & sports media outlets. The interactive media industry has always been a passion for Deirdre & the cross section of digital sports media has been her area of specialization for over 10 years.

Moderated by:

Amy Hudson
Sports Media Partnerships Lead,
Facebook

Amy Hudson leads the Sports Media team at Facebook, where she works with U.S. sports media & digital publishers to help them achieve their business goals. Amy has a background in sports broadcasting, as she started her career in production at Turner Sports. There she worked on several Emmy Award-winning broadcasts, including Inside the NBA, & helped the network execute a social media content strategy. Hudsons career is driven by a passion in sports, as she played basketball at St. Lawrence University, where she earned a B.S. in Psychology. An Atlanta native, Hudson now resides in Connecticut with her husband & Australian Cattle dog & works in New York.

Wine, snacks & networking all included