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EVENT DETAILS |
Join us as design expert Amy Jo Kim sharesadvice from her new book Game Thinking.How are market-leading products born? What conditions set the stage for successful innovation?
By definition, successful innovations reach a mainstream audience. But they never start off that way. That's the paradox of innovation: the typical people in your market are not the same ones you need to woo when bringing your idea to life.
That's where Game Thinking comes in. Game Thinking is a proven system for accelerating innovation & creating products that people love...and keep loving. Game Thinking empowers product managers, designers & entrepreneurs to engage customers deeply over time - using design techniques from hit games. Learn how to create products that empower your customers to get better at something they care about -- like playing an instrument or leading a team. Building on the principles of Lean, Agile, & Design Thinking, Game Thinking delivers powerful strategies that help you:
Keep customers engaged with a coherent, compelling journey to mastery
Build a product customers love using insights from high-need Superfans
Rapidly improve your product concept by testing & tuning the core experience
Build the right MVP for your product using the Game Thinking roadmap
Join us for dinner, a great talk, & inspiring conversations.
About Amy Jo Kim
Amy Jo Kimis an experienced designer & startup coach. Her deepexperience in early-stage innovation & collaborative game design includes work on Rock Band, The Sims, eBay,Netflix, Cover Fashion, indiegogo, NYtimes.com, Ultima Online, Happify, Pley & numerous startups. She pioneeredthe idea of applying game design to digital services & is the author ofCommunity Building onthe Web & her new bookGame Thinking.
Amy Jo holds a PhD in Behavioral Neuroscience & a BA inExperimental Psychologyfrom the University of Washington & is an adjunct Game Design professor at the USC School of Cinematic Arts, where sheco-developed the social game design curriculum.
You can learn more about Amy Jo atamyjokim.comand onLinkedIn.
Raffle Prizes
After Amy Jo's talk, we will raffle off copies of her new book Game Thinking.
Schedule
6:00 to 6:30: Check-in & networking over dinner6:30 to 8:00: Amy Jo's talk plus Q&A8:00 to 8:30: Prize raffle followed by networking
Note: tickets are non-refundable.
About our Sponsors
Our sponsorUserTestingmakes it easy to obtain user feedback on your product so you can improve your customer experience.Learn more at usertesting.com.
Our sponsor Amplitudeprovides product analytics to help you build better products. Learn more at amplitude.com.
Our sponsor Split'sfeature experimentation platform helps businesses to make smarter product decisions. Learn more at www.split.io.
Our sponsor Sam's Club is hiring product managers & designers. Learn more athttp://bit.ly/sams-pm-ux.
Our sponsor Balsamiq is the easiest way to wireframe your product ideas. Learn more at balsamiq.com.
A big thank you to Intuit for providing the space for our event!
Our sponsorCoreographyprovides corporate video & webinar solutions.Learn more at coreography.com.
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