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With Serena Ehrlich (Dir. Product Mktg & Growth, BusinessWire), Fred Hawrysh (Head of Integrated Comms, Ruder Finn), Ray Kotcher (Chairman, Ketchum), Tracy Lovatt (Founder, Batten & Co), Tiffany Guarnaccia (CEO, Kite Hill PR), Annie Scranton (Founder, Pace PR), Joy Phillips (VP, Rubenstein).
Monday, October 15, 2018 at 09:00 AM   $35
Blender Workspace, 135 Madison Ave, 8th Fl
 
     
 
 
              

          
 
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DETAILS
We'll kick off Communications Week's fifth year directly addressing our 2018 global theme The Workforce of the Future.Industry experts will join to discuss the future PR, media & marketing.What skills will we need in the future? What will agency structures look like? We'll cover this & more.Sessions will include:

#FutureofWork Building the Skills You Need
Tiffany Guarnaccia, Communications Week founder & Kite Hill PR CEO, will take the stage to discuss the realities of today's industry challenges & talent landscape.



The State of the PR Profession: Skills You Need for 2030
A panel moderated by PRWeek's Editorial Director Steve Barrett. Barrett will drive a conversation with agency & brand leaders about the changing PR profession & what employers & future employees can learn today that will make for a fruitful relationship in the years to come. Speakers will include:


Fred Hawrysh, Head of Integrated Communications, Ruder Finn





Tomorrow's Talent: The Inevitable Future of Talent - Insights from the Inside & Outside
This fireside chat will be moderated by Tracy Lovatt, Founder & CEO of Batten & Company, who will be interviewing Sjoerd Gehring, Global VP of Talent Acquisition & People Experience at Johnson & Johnson.
During this session, Lovatt & Gehring will discuss how the way we work is changing at an exponential rate. The gig economy. Task-based hiring. Reinventing ourselves every four years. Yet without the right talent, companies can't thrive. Companies need to completely reinvent the way they acquire & nurture talent - strategically, quickly, completely. In this session, Gehring & Lovatt will share the research they conducted to uncover six factors that have reshaped the world of work -- & the story of how Johnson & Johnson re-launched their talent brand to lean into the inevitable future.



The Client/Agency Relationship: The Key To Building Trust
Business Wire will lead a panel discussing why trust & industry expertise are important to building great agency & client relationships. We'll also look at how tools can fuel strategic, long-term relationships. Speakers will include:


Annie Scranton, President & Founder, Pace Public Relations


Joy Phillips, Vice President, Rubenstein






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