We'll kick off Communications Week's fifth year directly addressing our 2018 global theme The Workforce of the Future.Industry experts will join to discuss the future PR, media & marketing.What skills will we need in the future? What will agency structures look like? We'll cover this & more.Sessions will include:
#FutureofWork Building the Skills You Need
Tiffany Guarnaccia, Communications Week founder & Kite Hill PR CEO, will take the stage to discuss the realities of today's industry challenges & talent landscape.
The State of the PR Profession: Skills You Need for 2030
A panel moderated by PRWeek's Editorial Director Steve Barrett. Barrett will drive a conversation with agency & brand leaders about the changing PR profession & what employers & future employees can learn today that will make for a fruitful relationship in the years to come. Speakers will include:
Fred Hawrysh, Head of Integrated Communications, Ruder Finn
Tomorrow's Talent: The Inevitable Future of Talent - Insights from the Inside & Outside
This fireside chat will be moderated by Tracy Lovatt, Founder & CEO of Batten & Company, who will be interviewing Sjoerd Gehring, Global VP of Talent Acquisition & People Experience at Johnson & Johnson.
During this session, Lovatt & Gehring will discuss how the way we work is changing at an exponential rate. The gig economy. Task-based hiring. Reinventing ourselves every four years. Yet without the right talent, companies can't thrive. Companies need to completely reinvent the way they acquire & nurture talent - strategically, quickly, completely. In this session, Gehring & Lovatt will share the research they conducted to uncover six factors that have reshaped the world of work -- & the story of how Johnson & Johnson re-launched their talent brand to lean into the inevitable future.
The Client/Agency Relationship: The Key To Building Trust
Business Wire will lead a panel discussing why trust & industry expertise are important to building great agency & client relationships. We'll also look at how tools can fuel strategic, long-term relationships. Speakers will include:
Annie Scranton, President & Founder, Pace Public Relations
Joy Phillips, Vice President, Rubenstein
Join the conversation on social at @CommsWeekGlobal using #CommsWeekNY