The effect of traditional media is fading as the standard :30 spot no longer achieves the impact it once had. Customers seek engagement from their favorite brands & they expect to be entertained at the same time. As technology & media continue to push boundaries in areas such as AR, VR, Audio, Gaming, Experiential, OOH & more; how is ad innovation elevating the storytelling experience? What are the trade-offs between technology, creative, & media in making the most impact?
In this panel discussion, we will identify how marketers can best position themselves for the new forms of storytelling.
Fifty (50) attendees will be chosen to receive a Cannes-themed gift box from 212NYC & LoopMe. This event is free for all members.
