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EVENT DETAILS |
Understanding your role as a product manager
Training Workshop Overview
Foundations 101 is an overview course intended for individuals who hold the title of ProductManager,or have some working knowledge of the product development process. The intention of this course is to help product managers develop a broader understanding of their role. It seeks to answer the questions:
What are the core functions & primary responsibilities of a product manager?
What does good product management look like?
How do product managers know if they are adding value?
As such, the course is tightly focused on running an effective core team that is centered around inquiry-driven development process. Participants will improve their understanding of customer problems & perspectives, solution testing, delivery mechanisms, & team process.
What we'll cover on the day
Foundations 101 is a full-day workshop that is comprised of nine modules. Each module includes a lecture component on theory & practice interspersed with up to three hands-on activities. This ensures that participants are afforded an opportunity to apply & work with concepts in a setting that will answer questions & facilitate critical thinking. The following modules will be covered:
Learning mindsets:How inquiry breaks down at different points through the product development lifecycle
Goals alignment:How to create effective goals & align the team andorganisationaround them
Design thinking:What design thinking is & how product managers can break down what is needed for product understanding
Persona development:How to effectively create personas & use them in product processes
Lean testing:Unpacking types of lean tests & how to implement them for maximum learning
Interview guides:Writing interview guides that do not bias or lead the subject
Wireframes & prototypes:Using visuals at different fidelities to facilitate the right conversation
User stories:Creating an effective communication mechanism for efficient & transparent delivery
Core team communication:How to think about culture as product & foster a team that that is geared towards continuous improvement
Mind the Product Trainers
Every Mind the Product trainer is a working product manager who has worked with multiple products & domains. Your trainer's product management experience enriches the curriculum by delivering diverse perspectives on best practice in different scenarios. You will hear about the products they have worked on in the past, what went well, what didn't go so well, & how they tried to make improvements. Our trainers' main goal is not to provide participants with all of the answers, but help facilitate them in asking the right questions.
About Your Trainers
Stephanie Musat, Senior Product Manager
Stephanie Musat is a senior product manager for Refinery29.com & a product vet in the media industry. For the past seven years, she's worked with various publishers, optimizing user workflows & platform scalability. As the industry has moved toward a distributed model, she's consulted publishers on how to pivot their business models to be viable in a changing media landscape.
Stephanie is based in New York with a very large shoe collection & a very, very small closet.
Cassidy Fein, Senior Product Manager
Cassidy is a Senior PM at Echo360, a lecture capture & behavioral analytics platform for higher learning institutions & continuing education. She cut her teeth growing into a PM position as employee #7 of a future 250+ global content marketing B2B platform. With over 7 years in product management, she loves making things users love & shaming products that succumb to dark patterns.
Cassidy is based in Wilmington, NC but her second home is a plane. She regularly works out of Echo's London, Perth, DC, & NYC offices.
Agenda
Registration will begin at 9.00
Class will start at 9.30 sharp & end at 17.00
We'll also provide a light breakfast, buffet lunch & plenty of tea & coffee to fuel you through the day.
Frequently Asked Questions
Can I change the name or other details on my tickets?
Yes, but only the person who purchased the ticket can make these changes on Eventbrite. You are free to change your ticket details up to two days before the event, including name, title, etc. Please make sure these details are correct as they will be what we show on your badge! Just login to Eventbrite & make the changes,following these instructions. If you can't reach the person who purchased the ticket in order to get them to change the information please contact us ontickets@mindtheproduct.comand we will help you make the updates.
Can I get a refund?We offer a full refund up to one month before the event. Simply log in to Eventbrite & request the refundfollowing these instructions. As with changes, only the person who purchased the tickets can request a refund.
Can I pay by invoice?As we are a small team we only offer payment by invoice if you are buying 5 tickets or more due to the additional overhead. Early Bird conference tickets cannot be purchased by invoice. Please also note that no tickets are held/issued until payment of the invoice has been received.Request to pay by invoice by emailingtickets@mindtheproduct.com
Tickets are not helduntil payment has been made - there are no exceptions to this.
We cannot agree to any terms & conditionsassociated with Purchase Order numbers or other supplier agreements.
We do not fill in supplier detail formsfor ticket invoices - if you cannot find details you require on our website - please ask.
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